Fitness professionals often ask me how I attract new client leads and how I then convert and retain lifelong clients. I've created a simple formula that has worked for me and for other fitness professionals;... View More
From preface-to-conclusion, Jonathan Bailor cleverly articulates the misinformation that has inundated Americans' views on fat loss for the last 30 years. His book is not just an enjoyable read, but his... View More
Whether it is your first employee or your hundredth, hiring a new team member is bound to be a decision that creates anxiety and often frustration. I have listed below a few of the most valuable lessons... View More
While walking from my office to the front desk to meet my new client for her initial consultation I wonder what kind of energy she is going to give off. In the past I've had some wonderful consultations... View More
As fitness professionals, we are just as much in the mindset and motivation industry as we are in the fitness industry. Ed Tseng's book, "Game. Set. Life." is a quintessential read, not only for personal... View More
I've known for a long time that I've wanted to be in the fitness industry. I remember the first time my father took me to the gym at the age of 13. He showed me the squat rack and the dip bar and I was... View More
We know that our clients, as are each of us, are driven by results. Whether "results"ââ means weight loss, a decrease in inches, more energy, more confidence, running a race at record time,... View More
Every year I attend two or three large fitness-related conferences to further my education, network with other professionals, and to recharge my batteries by getting away from the daily grind of training... View More
In the spirit of PFP's Mind and Body theme for September and October, Think Fit 2 Be Fit, is a perfect book that embraces the connection of the mind-body connection for ultimate health and wellness. Tammy... View More
We've all had, or at some point will probably encounter, that one client who seems to resist any advice, contest every exercise, or question whatever program you have designed for them.It may seem ironic... View More
If you have taken the path of being both an entrepreneur and working fitness professional, you probably realized very quickly that the demands of managing and growing a business and being your own boss... View More
Gainingmomentum in the fitness industry when you are just diving in can be a challenge,especially if you're trying to build your first client base. Whether you'relooking for more clients in your gym or... View More
Whether our client is a novice exerciser or Ironman athlete, as fitness professionals, it is our obligation to educate our clients about the critical importance of rest and recovery for optimal performance.... View More
Two years ago, I had the opportunity to attend a continuededucation clinic ("From Counting Reps to Counting Revenue") taught bytwo of the most successful fitness professionals in our business. AlwynCosgrove... View More
If you'renew to the fitness profession or a veteran seeking to reinvigorate your fitnessbusiness, there is one piece of advice to take seriously: find your niche.Many fitnessprofessionals become misdirected... View More
In the beginning of my training career, I would do everything I could just to keep a steady income. My schedule was dictated by the demand of my clients and with that came the dreaded split shift. I would... View More
In the spirit ofour next issue's focus of building your business, The Go-Giver should be on the bookshelf of all who aspire toachieve any level of success in business and personal growth. The book iswritten... View More
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
We often get so caught up in generating new business that we neglect the relationships we have with our current clients. Whether you hold a book of clients in a gym or are an independent fitness professional... View More
As fitness professionals, we are continually faced withsimilar concerns among our female clientele. They don't want to "bulk up,"they want to "tone" and "lengthen" their muscles, longcardio is the only... View More
