There is no question that the value of bodyweight training continues to resonate with fitness professionals. Bret Contreras has published a comprehensive guide that not only includes a plethora of bodyweight... View More
I meet several newly certified trainers who find it difficult to get their first "chance" at training clients. Whether as an independent trainer starting a business or getting hired at a facility, many... View More
For years I have interviewed, hired and developed personal trainers. I have hired some great ones and to the contrary have hired some bad ones. It is always a unique process that requires much more than... View More
If there is one industry that changes what is "in style" more often than fashion -- it's fitness. We use fashion and style as a way to express ourselves and even to make a statement. Fitness really... View More
Evan Osar, a chiropractic physician and founder of Fitness Education Seminars has released his comprehensive book, Corrective Exercise Solutions to Common Hip and Shoulder Dysfunction. Specializing in... View More
I was listening to a New York City-area morning talk radio show last week and one of the featured segments was about the fastest growing professions in New York City. Fitness training was ranked the fourth... View More
When it comes to scope of practice in our industry, there is a line that in theory is clear and defined, but in everyday practice often becomes blurred. For those of us who have certifications from accredited... View More
For the majority of my career I have been in a leadership position, directing hundreds of other fitness professionals. In my roles I have always read leadership books from respected authors John Maxwell,... View More
Human Kinetics has released a new addition to their Sport Performance Series: Developing Speed. It's a perfect guide to add to your reference library, particularly for fitness professionals who train... View More
In my last column, I shared with you an exercise reminiscent of a Mad Lib with five quick fill-in-the-blank statements. The objective is to keep you from over-thinking and over-strategizing what niche... View More
The numbers are staggering; 2.8 million social media profiles, 1 billion Facebook posts per day, nearly 500 million Twitter users. We are inundated with media, in particular social media, constantly every... View More
Many fitness professionals start their career with the noble goal of "helping everyone who wants to live a healthy life." But the truth is, as the saying goes, "You can't be all things to all people."... View More
In my September 2011 column, I shared seven ways to motivate your clients beyond just physical results. I wanted to revisit the topic because at some point, being the motivator that our clients depend... View More
Whether you are in a formal business partnership or joint venture with another professional on a service or product you offer, you must be vigilant about laying a strong foundation of the partnership.... View More
It is said that 80 percent of communication is non-verbal. It is also common knowledge that there is a psychological effect to touching. In fact, there are several scientific research articles stating... View More
The most challenging task with launching a new business, program or service often times is generating enough buzz to get your clients, potential or current, so excited about what you have to offer that... View More
One could argue that what separates the good from the great in our industry, aside from superior knowledge of the science of exercise and the human body, is the ability to effectively connect with people... View More
Let's be honest with each other, personal training is a hard industry. It's easy to get in and become a personal trainer, but harder to be great. So have you ever thought about what it takes to be great... View More
When I first started my fitness business, I pretty much would train anyone who would pay me for my services and spent a lot of time networking with other local businesses because I was anxious to find... View More
Most of us pursued a profession in fitness because we want to help people. I often hear fitness professionals, especially when they enter the industry, say they would "give away their services for free... View More
