By Topic: Entrepreneur

It is imperative that you make your website standout, connect with your visitors and capture more leads. Here are 5 hacks to making a fitness website that can have a direct impact on your business... View More

With over 36,000 gyms open in the U.S. alone, there is no shortage of competition in the fitness industry. Learn more about assessing the value of a business partner in this feature article!... View More

The demand for video content allows the opportunity to work with businesses to create captivating and unique marketing material... View More

Obtaining an accredited nutrition certification has the potential to raise the pay for a fitness professional by at least $6,000 annually... View More

For someone to succeed as a personal trainer, it is essential that they build their own personal brand to the best of their ability... View More

The successful fitness entrepreneur focuses entirely on the top 5% of tasks that directly impacts her revenues and growth... View More

When it comes to personal finances, Americans are taught to diversify their assets which is why many invest in real estate, IRAs, 401(k)s, CDs, annuities, and stocks and bonds. This same concept shoul

If you're ready to get over your fear of the written word, here are five tips that make up the successful fitness copywriting formula... View More

It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More

Isn't it crazy that two words can trigger vivid imagery of extreme action sports and even elicit a physiological response?... View More

When the right people are found, the investment of formal fitness education and training is much easier to swallow... View More

With mistakes come progress and valuable lessons... View More

When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More

It costs too much money to maintain the frequency you need to grow a true fitness brand identity in your local marketplace... View More

There are a lot of mediums available these days to personal trainers, and all can have their benefits... View More

Your success as a fitness professional is not determined by how long you spend working but by what you choose to do with your time... View More

Meet Mary.Mary is 38 years old, she lives in a nicer-than-average home in the suburbs. She has two wonderful children, Alec and Maryanne, they're 16 and 14. Mary wishes she could lose 30 pounds, but of... View More

This column will address two uniquely different but very important things. Both which I believe can be addressed by continually asking yourself if your business fulfills one very important question. But... View More

Just a couple of years ago my team and I decided to have a very bold statement made into vinyl lettering and placed on the wall in the reception area at One-to-1 Fitness. "To help 10,000 residents reach... View More

I have a growing reputation in the fitness industry it seems, as a business systems expert. I don't know how this happened, for as long as I can remember I found myself confounded and confused about how... View More