Part 1 - Building relationships with your customers and prospects using auto-responders This is the first article in the Fitness Marketing Makeover series, designed to overhaul your marketing and... View More
A good trainer serves the client well during the workout, a great trainer serves the client well before, during and after the workout, but an extraordinary trainer does all that and makes such an impact... View More
Retaining clients is a critical concern of all businesses - personal trainers are no exception. The costs associated with acquiring new personal training clients (marketing, initial assessments, promotions,... View More
As a fitness professional, you have an enormous amount of influence in the gym. Your clients hold in high regard what you say, and chances are they work hard outside of the gym so that you aren't disappointed... View More
Have you ever noticed the way your body just loosens up when your favorite song comes on? It doesn't matter if you're in the car or cleaning the house, you just feel compelled to move it! It works the... View More
In some instances, post-rehab professionals are able to obtain insurance reimbursement for post-rehab services, but it's not easy. There is a criteria the client must meet to have a chance for reimbursement: 1. ... View More
As the youth demographic has grown to become one of the largest niches within the entire fitness industry, personal trainers and health clubs can meet this rising need, add a viable revenue stream to their... View More
Coaching is a part of life. Parents, teachers, siblings and friends help guide us daily to make good decisions. They provide support, encouragement and direction. As trainers, we are only as successful... View More
Have you ever walked into a health club and noticed immediately that everything seemed to flow perfectly, that every single employee you encountered seemed to know their job inside and out and could perform... View More
Why do some teams achieve greatness, while others fail miserably? Remember the 1980 men's US Gold medal Olympic ice hockey team? They competed and won with amateur and collegiate players, while some of... View More
A trainer I�ll call �Wilma� applied to be a part of my training team at my health club, Fitness 21. She was fit, athletic and articulate,... View More
A Similar PhenomenonIn 1911, researchers begin taking special interest in a horse owned by a German mathematician named Von Osten. The horse, aptly named Clever Hans, was reported to able to count,... View More
One of the biggest mistakes fitness experts make is failing to stay in contact with their clients and prospects. And even when they do send newsletters to their list, most trainers make serious mistakes... View More
There are three distinct areas of exercise as it relates to health care � and reimbursement. Most trainers and fitness professionals are aware of cardiac rehab, which actually began... View More
Competition is a good thing. No, there is no typo in this statement. I did not forget the �not.� I firmly believe that competition in business is a good thing... View More
In the ever-expanding health and fitness market, there are opportunities to do good work and to expand business models. Wellness programs for the home health care market are a tremendous opportunity for... View More
As personal trainers, we�re very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone... View More
Go into any large gym in world, and you will get hit by the whirs, lights, bangs and glitz of all the equipment and the facilities in which it is housed. You want to open your own training studio, and... View More
Remember the good ol’ days, when all you had to focus on was training clients? There you were, the staff trainer, training hour after hour, concentrating only on the client in front... View More
Editor’s note: This article is part three of a series outlining steps and concepts for those with the desire to tackle the youth obesity epidemic. ... View More
