Personal trainers, by nature, care about helping others. We work hard to help our clients get healthier, fitter and leaner. When they need a push, we push! When they need someone to lean on, we provide... View More
We've all had whiny clients. You know, the ones who always tell you thatthis hurts or that it's uncomfortable, or that there is some reason they whyit's tougher on them than it is on anyone else. Because... View More
Creatingan inviting environment is critical to any thriving fitness studio. Yourclientsaren't just paying for the workout, they're also paying for the experience.Andif the experience comes with dust and... View More
Haveyou ever marveled at the course your life or your business takesyou?When you look back, can you see those defining momentswhenyou made a decision one way or the other, when you stoodyourground, when... View More
Ilearned early on that we are motivated by moving away from painandtowardspleasure. I got into the fitness industry to move away from afamilyhistory of obesity, heart disease, alcoholism, smoking and cancer.Ialso... View More
450personal trainers were asked what their primary challengeisin building a lucrative and secure fitness future,and374 of them agreed that the greatest challenge is theacquisitionof new clients.Thatsimple... View More
Entrepreneurs,by nature, are very independent. Typically, they come up with ideas, turn theminto concepts and then turn those concepts into money. In essence, they create business.They are the lions of... View More
…that I listen to.” I remember the day a client told me this. I had just ordered up another round of grueling upper-body exercises. He uttered these words through teeth clenched with determination... View More
So there I was, coasting along, 35 years old, traveling the world, carefree, connected fully with my passion, and I had a brilliant idea. I was going to ask Amy, who no longer worked for me, to go away... View More
No one plans to have an accident. There are circumstances where you truly are in the wrong place at the wrong time, such as the middle of an intersection when a drunk driver falls asleep behind the wheel,... View More
Here we are yet again at a time of new beginnings. 2010 is almost upon us, and it’s time to trot out our goals for the new year. I’ve found that goal achievement comes from not only creating... View More
Weall love this time of the year. The holidays are coming, and New Year'sisright around the corner. Clients will be making their resolutions and justflockingto us, right? Wrong! People are not flocking... View More
Technology is moving fast. Business owners are always looking for new ways to make their business more profitable and to manage it effectively. One of the most overlooked areas that owners should consider... View More
Being an entrepreneur requires many things, including focus, clarity, discipline, talent and creativity, as well as perspective and the ability to see the big picture. This means that you have to be able... View More
Digging through a pile of papers, I found some notes I had taken at Brian Grasso’s Club Industry presentation on youth fitness last year. Across the bottom of the page, I had boldly scrawled “Reclaim... View More
I just finished a training session with a client who has lost more than five percentage points of body fat and about 25 pounds and has gained a renewed sense of herself and her amazing potential - all... View More
Whenever things have gotten out of control, became overwhelming or are just plain confusing, I go back to the good ol’ KISS formula; Keep It Simple, Stupid. As we grow as professionals, we can sometimes... View More
It's an unwritten rule among fitness pros that one should never "correct" another in front of a client. Egos are tweaked, glares are exchanged, and the relationship between colleagues can quickly head... View More
A good trainer serves the client well during the workout, a great trainer serves the client well before, during and after the workout, but an extraordinary trainer does all that and makes such an impact... View More
If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More
