We live in a fast-paced world. Ideas, inventions, trends and tastes all come and go at lightning speed. What's hot is soon... not. Pagers to cell phones, cell phones to Blackberries, email to instant messaging... View More
There’s a big divide between those who want to own a fitness business and those who want to own a fitness franchise. The independent business owner wants to sit in the driver’s seat and build... View More
The one thing that can drown your independent spirit and entrepreneurial fire quicker than a subtropical monsoon is the prospect of providing your own health insurance. Being your own boss or setting your... View More
If I were to ask you, “What are you?” you might look at me a little strangely and reply “a person,” “a woman” or maybe “a personal trainer,” “fitness... View More
Training athletes isn't just for strength coaches and physical educators anymore. With phrases like "specialization of training" and "sport-specific workouts" penetrating the market, personal trainers... View More
Last issue, we learned the importance of testing for your marketing, what you should be testing and your options to do so. As promised, I will now be showing you how to start knocking around the competition... View More
If you are a personal trainer, you have no doubt met clients that just couldn’t get started. They seem to be forever waiting for just the right time to get going. The excuses are neverending, and... View More
There are many kinds of personal trainers. We all have our specialties and our favorite clients to train. We also all have unique career aspirations and goals for our businesses and our lives. Some personal... View More
When most of us hear "test," we don't associate it with very many positive things. Testing means performance anxiety, being judged and the very real and quantifi able opportunity for failure.That's why... View More
Most fitness pros feel a profound connection with the earth. After all, we're the ones running on the beach, biking on a mountain trail, swimming in a lake or leading a boot camp in a park, so we want... View More
Nothing beats free marketing. And when it's great marketing and it's free - well, that's something worth sharing with the entire industry.The Internet has really served the fitness industry well.... View More
Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More
Deciding whether to franchise or go solo with regards to boot camps isn't quite as easy as choosing an ice cream flavor. Lucky for you, a feature to help you make this decison is now available exclusively... View More
I sought out to investigate the revenue and profit potential of online personal training programs. You know, those online personal training services that promise to broaden your market base and increase... View More
If you are a trainer with aspirations of growing your business beyond the limitations of you own production with clients, adopting the mindset of a CEO is critical. I'm of the belief that your business... View More
I hate using the "R" word. It's almost as if the more times you say it, the more power to it you give. By definition, however, our country is in a recession. We've had several quarters of negative growth,... View More
Before you proceed with your idea, you need to consider whether to pursue a patent or not. Make sure you do not show anyone your idea! If you do decide to apply, this may violate your patent. There are... View More
Harvard Business School has been studying the difference in success for people of similar backgrounds for over 30 years. Their studies find that three percent of people are successful, 30% are moderately... View More
Things are getting a little sticky, aren't they? The economy will probably get worse before it gets better, and people aren't exactly tripping over themselves to spend money on trainers lately. To most... View More
If you employ trainers, eventually the question arises: "Should I provide them with continuing education, or should I expect that they find it on their own" Regardless of whether your trainers are independent... View More
