Fitness and health professionals are not making enough money for the time they invest in their careers. Recently, I was presenting to 75+ health and wellness professionals. Many had the same story; they were overworked, underpaid, had no control of their business and financial future. And frankly, they worried about their careers and ability to sustain their business.
I had those same struggles as a trainer when I owned a studio. Where would new leads come from? How was I going to make more money without being stuck in the business? Unfortunately, everything I had been taught in the industry was focused around training clients, not managing or growing a business.
What very few people tell you is that all the training certifications, equipment purchases, programming sessions and classes in the world won’t make a difference if you can’t market well enough to get paid what you’re worth.
What do you do to escape that fate?
Invest in Your Marketing and Business Skills
In 2010, I was facing near bankruptcy, lost my house and thought my studio might go under, but I made THE most critical investment that has given me control over my ability to generate money. I began to invest every extra dollar I had in studying business, marketing, selling and all the business skills we are not told to focus on, but that I saw successful business owners putting ALL their focus on.
That single decision helped me go from broke ($105,000 in debt) to making my first million in just four years.
The power of knowing how to market your business and think strategically about business gives you control over your life and control over your business. The sad thing is too many people in our industry avoid these things, under the guise that, “I’m not in it for the money,” or “I don’t like marketing and selling.” This is fine if you’re not a business owner, and you're an employee. Or, you do not care for freedom and security in your life.
If you want more for your life, make the decision right now to start studying, investing, wood chipping into your head everything you can about how to market effectively.
I suggest resources like the ones at www.thevisionaryplanner.com, which can teach you how to build a business from the ground floor up.
Dan Kennedy, the ‘God Father’ of Marketing, has 25+ books on business and marketing. He’s a great resource to develop your marketing prowess.
Start today.
Don’t deny yourself the income your family needs.
Don’t deny yourself the impact you could make if your business grew more.
Don’t deny yourself freedom and control.
Your dreams wait on this critical decision.
