We talk often at the Functional Aging Institute about how you are not really selling fitness, but rather hopes and dreams!
If you are trying to attract, market and sell to the most affluent clientele — the Baby Boomers — you have to communicate on their interests, their passions and most importantly their hopes and dreams. Clients don't really buy or sign up for fitness; they sign up because they want what fitness can give them, the freedom to enjoy life, take adventures, new pursuits from hobbies to sports and more.
Think about yourself right now... you likely have 8-10 bucket list adventures on your list and you likely won't get to some of them til after you are age 60, so how do you need to be training so you can accomplish all of those some day?
Think and talk less about fitness and communicate more about what people want and dream for their lives... that is something they will get excited about when it comes to training with you.
