This book is the bible for anyone wanting to not only survive but soar in the health club business. We all know retention is a major key to our success, yet many of us have dismal retention rates. This book (available in hard copy or electronic) is a must-read for club and studio owners, managers, directors, sales staff and all associates who are in contact with customers. Reading this guide can have you in a new business by the first quarter of 2008! Satisfying one paying customer will pay for the cost of the guide, tenfold. The appendices alone are wonderful learning resources. Stop guessing about what your members want and stop wasting dollars with a revolving door. This guide will give you the bottom-line facts in retaining your members. I can not recommend the importance of this information enough. Even if you apply one suggestion, it can bring you closer to profitability and member satisfaction.