Certifications/Degrees: B.S. Kinesiology Emphasis in Fitness, Nutrition & Health. Clinical Nutritionist. Website: With the perfect blend of fierceness and grace, Lauren Brooks has a knack for gett... View More

Client experience is crucial. From the initial sell to retention, we must create an unforgettable experience for our clients. If you want to stay in this game it’s more important than ever to set... View More

If you’re going to work for yourself, balancing working in your business versus on your business will be an ongoing journey you must learn how to navigate... View More

One of the most egregious misclassifications too frequent in our industry is the 1099 "employee." The fact that many refer to their independent contractors as 1099 employees is a true tell that these... View More

We must simplify and declutter how we run our business to make a difference in preserving precious time, energy and money... View More

If you want to attract and retain a steady stream of ideal clients who pay you what you are worth without objection, then it is time to dive deep into learning about your clients’ psychographics

Stir the Pot is an excellent exercise to increase shoulder girdle and glenohumeral stability, as well as promoting overall pillar strength... View More

The only competition you need to worry about is the competition you provide yourself... View More

This exercise is an excellent corrective exercise pattern for those with excessive spinal flexion and faulty movement patterns... View More

From training clients for pageants to supporting breast cancer survivors, Scott plays an inspiring part to raise the bar in fitness... View More

When it comes to building an epic team, we have to remember that our team is our first client... View More

The challenges of hiring, firing and leading people are perhaps the most critical to resolve to achieve long-term success... View More

This is a training manual you will re-read, dog-ear, highlight and keep within arm’s reach. ... View More

Without an effective online marketing strategy, you will be working out alone... View More

How do you get testimonials from your clients? Simple: ask... View More

The client in front of you is the most important person. They must feel as if they are the only ones in the room and they have your undivided attention... View More

In order to write authentically for any audience you need to believe that your ideas and plans matter... View More

This exercise will facilitate single leg strengthening, improve dynamic hip stability and address any reaching asymmetry... View More

Mike Z. Robinson has raised the bar through his core philosophy centered around the “Strength of We.”... View More

When repetition blindness happens inside our gyms, the brain no longer “sees” a great place to become fit... View More