Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011 and is now serving on the PFP Advisory Board. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Training Wheels: Four ways to generate excitement that generates business
BY Lindsay Vastola
June 1 2013
The most challenging task with launching a new business, program or service often times is generating enough buzz to get your clients, potential or current, so excited about what you have to offer that... View More
Book Review: Connected - How your friends' friends' friends affect everything you feel, think, and do
BY Lindsay Vastola
June 1 2013
One could argue that what separates the good from the great in our industry, aside from superior knowledge of the science of exercise and the human body, is the ability to effectively connect with people... View More
Training Wheels: Listen to your gut
BY Lindsay Vastola
May 9 2013
When I first started my fitness business, I pretty much would train anyone who would pay me for my services and spent a lot of time networking with other local businesses because I was anxious to find... View More
Training Wheels: Just sell them what they want
BY Lindsay Vastola
May 1 2013
Most of us pursued a profession in fitness because we want to help people. I often hear fitness professionals, especially when they enter the industry, say they would "give away their services for free... View More
Book Review: The Winning Point - How to Master the Mindset of Champions
BY Lindsay Vastola
May 1 2013
One of my favorite genres to read is mindset, particularly as it relates to success in business, in personal goals and in helping my clients succeed. Loren Fogelman, a sports performance consultant, shares... View More
Training Wheels: The 4-step action plan
BY Lindsay Vastola
April 14 2013
Fitness training without goal-setting is like peanut butter without the jelly. Where most people stumble, whether we're talking about fitness, personal or professional goals, is that they set themselves... View More
Training Wheels: Top 5 questions to ask your accountant before April 15
BY Lindsay Vastola
April 1 2013
It's that time of year again -- tax day is right up on us. As I'm sure many of you can probably understand, tax and accounting concerns can be a serious pain-point. It can be difficult to find a professional... View More
Book Review: Better Living with Whole Foods -- the Delicious and Nutritious Guide to Looking Great and Feeling Younger
BY Lindsay Vastola
April 1 2013
Alexander Morentin is the author of Better Living with Whole Foods and offers an approachable and in-depth guide to incorporating whole foods into your daily nutrition habits. His methodology of eating... View More
Training Wheels: The art of networking (to get what you want)
BY Lindsay Vastola
March 15 2013
Whether you own your own business or work for a gym, networking can be an effective way to building new business and staying front of mind in the community. Unfortunately, most people go about networking... View More
Training Wheels: Setting goals - a weight loss paradigm shift we must share with our clients
BY Lindsay Vastola
March 1 2013
One of the pitfalls I see with many clients when starting a new program, whether it's a boot camp or personal training program, is that what should be the catalyst of motivation ultimately ends up as the... View More
Book Review: Inside the Box: How CrossFit shredded the rules, stripped down the gym, and rebuilt my body
BY Lindsay Vastola
March 1 2013
T.J. Murphy is a veteran journalist who joined a local CrossFit gym in order to reclaim his fitness and strength and recounts his experience in his new book Inside the Box: How CrossFit shredded the rules,... View More
Training Wheels: Report your way to success
BY Lindsay Vastola
Feb. 15 2013
As a business owner or as an independent trainer, it's critical to evaluate every aspect of your business to highlight points of weakness, inefficiency or where greater opportunity lies. In my last column,... View More
Training Wheels: Core four systems for your business
BY Lindsay Vastola
Feb. 1 2013
Whether you are a solo fitness professional training clients at a gym or an entrepreneur managing a large staff; systems are the cornerstone of a successful business. Having solid systems in your business... View More
Book Review: Fit Moms for Life
BY Lindsay Vastola
Feb. 1 2013
Occasionally I review a book that will not only help fitness professionals build their business or enhance their knowledge, but to better serve our clients. Dustin Maher's "Fit Moms for Life; How to Have... View More
Training Wheels: The rock
BY Lindsay Vastola
Jan. 15 2013
I'm going to switch gears a bit with this column because I wanted to share a tidbit of motivation that I have recently found inspiring both personally and professionally.I took a yoga class a few weeks... View More
Training Wheels: Facebook and a dozen roses
BY Lindsay Vastola
Jan. 1 2013
A few weeks ago, I needed to get my carpets cleaned ... it was long overdue. Family was coming into town for the holidays and my house was officially being converted to Hotel Vastola. I realized that I... View More
Book Review: Ignite the Fire
BY Lindsay Vastola
Jan. 1 2013
Jonathan Goodman, creator of the Personal Trainer Development Center, has released his book Ignite the Fire: The Secrets of Building a Successful Personal Training Career and already has glowing endorsements... View More
Training Wheels: End of the year detox
BY Lindsay Vastola
Dec. 15 2012
Just like our bodies accumulate a lot of junk over the course of a year, so do our businesses; it's a perfect time to go through a "business detox." Here is a quick detox "recipe" that will hopefully be... View More
Training Wheels: Understanding the power of EI
BY Lindsay Vastola
Dec. 1 2012
We are all familiar with the concept of our Intelligence Quotient or IQ, but have you ever tested your Emotional Intelligence?Emotional Intelligence (referred to as EI or EQ), is a growing field of research... View More
Book Review: Mind Your Own Fitness
BY Lindsay Vastola
Dec. 1 2012
Greg Justice has deservedly earned the recognition as one of the key leaders in our industry. With more than 47,000 one-on-one personal training sessions, he has mastered the ability to share his training... View More
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