Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Training Wheels: 6 favorite business management tools
BY Lindsay Vastola
June 1 2015
In an effort to be ever more productive and efficient, we have been programmed to continually seek the newest technology, gadgets, apps and programs; however, I've come to realize that in practice, there... View More
Training Wheels: Non-negotiables that will increase productivity
BY Lindsay Vastola
May 15 2015
I used to be the queen of to-do lists. I would write list after list in an effort to organize everything that I needed to get done. I would even feel this compulsion to continually add new tasks; somehow... View More
Book Review: Personal Trainer Pocket Book
BY Lindsay Vastola
May 2 2015
Jonathan Goodman, founder of the Personal Trainer Development Center and author of Ignite the Fire, has released another golden resource for fitness professionals: "Personal Trainer Pocket Book." The reader-friendly... View More
Training Wheels: I really know nothing
BY Lindsay Vastola
May 1 2015
There perhaps isn't a truer adage as definitive of the conundrum facing success-driven fitness professionals than "The more you learn, the more you realize how little you know."As an in-the-trenches fitness... View More
Training Wheels: Asking for referrals doesn’t work
BY Lindsay Vastola
April 15 2015
At the end of your next hair cut appointment, if your hair stylist asked you if you have any friends to refer because she's looking to build her business, how would you respond? Would you immediately scroll... View More
Book Review: Barefoot Strong - Unlock the Secrets to Movement Longevity
BY Lindsay Vastola
April 2 2015
Dr. Emily Splichal is a recognized podiatrist and Human Movement Specialist and founder of Evidence Based Fitness Academy. A leader in the growing barefoot training movement, her recently released book,... View More
Training Wheels: 3 reasons you need to listen to your business
BY Lindsay Vastola
April 1 2015
A few years ago, I was at a sticking point in my business; I felt like I had lost my momentum and couldn't quite find that "secret sauce" again. What had worked without fail for my business in the past,... View More
Training Wheels: To partner or go it alone
BY Lindsay Vastola
March 15 2015
Thinking of starting a new business? Are you at a point in your business where you feel you want to expand or take it to a higher level? If you're considering whether you want to move forward on your own... View More
Book Review: Exercise for Frail Elders (Second Edition)
BY Lindsay Vastola
March 2 2015
The increasing population of aging adults continues to highlight the importance for fitness professionals to be acutely aware of safe exercise for frail elders and adults with special needs. In the second... View More
Training Wheels: 3 myths about corporate wellness
BY Lindsay Vastola
March 1 2015
There is a lot of opportunity in the corporate wellness space for fitness professionals. If you're ready to explore corporate wellness, or if you've been trying to tap into the market with little or no... View More
Training Wheels: Three strategies to win corporate clients
BY Lindsay Vastola
Feb. 15 2015
The world of corporate wellness offers endless opportunity for fitness professionals. But getting the foot in the door is often the most challenging task. Here are three strategies to help you win your... View More
Book Review: Fitness Running, Third Edition
BY Lindsay Vastola
Feb. 2 2015
Renownedcoach and exercise physiologist, Richard Brown, PhD, has released the thirdedition of Fitness Running. Organizedin three sections: Running Readiness, Program Planning and Training Schedules,Brown... View More
Training Wheels: Are you a planner or a reactor?
BY Lindsay Vastola
Feb. 1 2015
Would you say you are you a planner or a reactor when it comes torunning your business? Do you have your business down to schedules, systems andprocesses so your business practically runs itself? Or do... View More
Training Wheels: Independent trainer vs. fitness entrepreneur
BY Lindsay Vastola
Jan. 15 2015
When I first considered a career in fitness, I knew right off the bat that I wanted to start my own business. I come from a line of entrepreneurs, so you could say it was in the cards. Spend some... View More
Book Review: Training for Speed, Agility, & Quickness, Third Edition
BY Lindsay Vastola
Jan. 2 2015
The third edition of Training for Speed, Agility, & Quickness has been recently released with even more tests, drills, education and programming information contributed by experts and edited by Lee E.... View More
Training Wheels: 3 strategies to get your first client
BY Lindsay Vastola
Jan. 1 2015
Achieving the first step of starting a career in fitness can be quite an undertaking: attaining a working knowledge of anatomy, physiology, biomechanics, programming, specificity, nutrition and even understanding... View More
Training Wheels: How to price services when you're new
BY Lindsay Vastola
Dec. 15 2014
A question I am frequently asked by fitness professionals new to the industry, is how to price their services even though they may not have significant experience. Pricing is an art form; so know that... View More
Book Review: Encyclopedia of Muscle & Strength, Second Edition
BY Lindsay Vastola
Dec. 2 2014
JimStoppani, PhD, has released the second edition of his Encyclopedia of Muscle & Strength. As the title indicates, "encyclopedia" pretty much sums it up: thebook spans over 550 pages covering 381 exercises,... View More
Training Wheels: Three business 'to-dos' before January 1
BY Lindsay Vastola
Dec. 1 2014
In December of 2011, I listed five issues you should address with your accountant before January 1 (read article). These need to be reassessed (briefly listed below) on a yearly... View More
Training Wheels: Demystifying email marketing for new fitness businesses
BY Lindsay Vastola
Nov. 15 2014
One of the most effective and low-cost marketing methods for fitness professionals is through email marketing. If you're just starting your fitness business, email marketing is the first place you should... View More
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