Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Training Wheels: 4 fitness business non-negotiables
BY Lindsay Vastola
Nov. 1 2015
The word 'non-negotiable' insinuates exactly that: it's non-negotiable. I've found that integrating a few non-negotiables in both my personal life as well as in the professional realm for my business keep... View More
Training Wheels: Words have meaning
BY Lindsay Vastola
Oct. 15 2015
Before determining how to most effectively communicate with your clients, you first must understand your client on a level they may not even know... View More
Book Review: Total Knockout Fitness
BY Lindsay Vastola
Oct. 2 2015
In a fresh take on fitness and boxing, Total Knockout Fitness by Martin McKenzie and Stefanie Kirchner,offers a book and DVD package for anyone looking to up-the-ante on theirworkouts. The book is laid-out... View More
Training Wheels: Avoid trainer burnout
BY Lindsay Vastola
Oct. 1 2015
It may be a cliche; but words mean things. Effective communication, and even deeper, our choice of words, is integral to performing our job function not only for safety and to elicit desired results, but... View More
Training Wheels: Keys to balancing training and your fitness business
BY Lindsay Vastola
Sept. 15 2015
Particularly if you are focused both on working on your business as well as training in your business, burnout at some point is practically inevitable. By nature of what we do as fitness... View More
Book Review: Water Exercise
BY Lindsay Vastola
Sept. 2 2015
Melissa Layne, fitness industry veteran and exercise physiologist, has released her book, Water Exercise. In a reader-friendly format, Layne outlines exercises for warm-up, flexibility, strength and conditioning... View More
Training Wheels: Stop to move forward
BY Lindsay Vastola
Sept. 1 2015
We preach it consistently to our clients: "Results happen during recovery." We know overtraining leads to mental and physical fatigue, metabolic breakdown, increases risk of injury and can deter, and even... View More
Done-for-you email marketing calendar
BY Lindsay Vastola
Aug. 15 2015
There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More
Book Review: Outdoor Fitness
BY Lindsay Vastola
Aug. 2 2015
Offering a refreshing take on fitness outside of the gym walls, TinaVindum's book Outdoor Fitness,provides a colorful guide for safe, fun and progressive outdoor fitness for alllevels. Vindum's book breaks... View More
Training Wheels: Mastering the advertorial
BY Lindsay Vastola
Aug. 1 2015
Since starting my business almost ten years ago, I've spent a good deal of time and money on business networking. Breakfasts, luncheons, cocktail events; I've done them all. A frequent hot topic of conversation... View More
Training Wheels: One action before you spend your first marketing dollar
BY Lindsay Vastola
July 15 2015
When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More
Book Review: Strength Training Past 50, Third Edition
BY Lindsay Vastola
July 2 2015
The third edition of Strength Training Past 50 by Wayne Westcott and Thomas Baechle has recently been released by Human Kinetics. Research focused on all facets of fitness for those over the age of 50... View More
Training Wheels: Three ways to get your first client
BY Lindsay Vastola
July 1 2015
When you're just starting your career as a fitness professional, finding your first client(s) can be a real challenge. It's a catch-22: without experience, you may not have the credibility people expect,... View More
Training Wheels: 3 strategies to maximize your fitness education
BY Lindsay Vastola
June 15 2015
The most successful fitness professionals would undoubtedly agree the critical importance of investing time, money and energy in every facet of their business and career. Getting out from behind the computer... View More
Book Review: The MAX Muscle Plan
BY Lindsay Vastola
June 2 2015
Brad Schoenfeld is one of the most respected leaders in fitness and exercise science. Known for his science and evidence-based approach, it's no surprise why his book, The MAX Muscle Plan, continues to... View More
Training Wheels: 6 favorite business management tools
BY Lindsay Vastola
June 1 2015
In an effort to be ever more productive and efficient, we have been programmed to continually seek the newest technology, gadgets, apps and programs; however, I've come to realize that in practice, there... View More
Training Wheels: Non-negotiables that will increase productivity
BY Lindsay Vastola
May 15 2015
I used to be the queen of to-do lists. I would write list after list in an effort to organize everything that I needed to get done. I would even feel this compulsion to continually add new tasks; somehow... View More
Book Review: Personal Trainer Pocket Book
BY Lindsay Vastola
May 2 2015
Jonathan Goodman, founder of the Personal Trainer Development Center and author of Ignite the Fire, has released another golden resource for fitness professionals: "Personal Trainer Pocket Book." The reader-friendly... View More
Training Wheels: I really know nothing
BY Lindsay Vastola
May 1 2015
There perhaps isn't a truer adage as definitive of the conundrum facing success-driven fitness professionals than "The more you learn, the more you realize how little you know."As an in-the-trenches fitness... View More
Training Wheels: Asking for referrals doesn’t work
BY Lindsay Vastola
April 15 2015
At the end of your next hair cut appointment, if your hair stylist asked you if you have any friends to refer because she's looking to build her business, how would you respond? Would you immediately scroll... View More
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