Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Chad Landers is not about the fame or notoriety. His relentless focus on his clients, his team and his community is certainly raising the bar in our industry... View More
There is no shortage of fitness and training books, but only a fraction can boast validity for the fitness professional who is a committed learner... View More
Irene Lewis-McCormick, a 30-year industry veteran, has put together animpressive resource for High-Intensity Interval Training (HIIT) specificallyfor women in her new book, The HIITAdvantage: High-Intensity... View More
The word 'non-negotiable' insinuates exactly that: it's non-negotiable. I've found that integrating a few non-negotiables in both my personal life as well as in the professional realm for my business keep... View More
Before determining how to most effectively communicate with your clients, you first must understand your client on a level they may not even know... View More
In a fresh take on fitness and boxing, Total Knockout Fitness by Martin McKenzie and Stefanie Kirchner,offers a book and DVD package for anyone looking to up-the-ante on theirworkouts. The book is laid-out... View More
It may be a cliche; but words mean things. Effective communication, and even deeper, our choice of words, is integral to performing our job function not only for safety and to elicit desired results, but... View More
Particularly if you are focused both on working on your business as well as training in your business, burnout at some point is practically inevitable. By nature of what we do as fitness... View More
Melissa Layne, fitness industry veteran and exercise physiologist, has released her book, Water Exercise. In a reader-friendly format, Layne outlines exercises for warm-up, flexibility, strength and conditioning... View More
We preach it consistently to our clients: "Results happen during recovery." We know overtraining leads to mental and physical fatigue, metabolic breakdown, increases risk of injury and can deter, and even... View More