Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011 and is now serving on the PFP Advisory Board. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Training Wheels: Three ways to avoid Shiny Ball Syndrome
BY Lindsay Vastola
Aug. 1 2014
If you're like me, you have probably experienced or often suffer from Shiny Ball Syndrome. It typically occurs in ambitious individuals and is particularly plaguing to those of us in the fitness industry... View More
Training Wheels: Marketing is a timeless art
BY Lindsay Vastola
July 14 2014
Whether you're in business for yourself, work for someone else or just getting started in the industry -- there is one element of the fitness profession that should be understood: you are a marketer... View More
Book Review: Beyond Training - Mastering Endurance, Health, & Life
BY Lindsay Vastola
July 2 2014
There are books you pick-up once, skim through, then find an appropriately systematic home for it on your bookshelf. Then there are those few books that never make it to your bookshelf because they become... View More
Training Wheels: Resist client resistance
BY Lindsay Vastola
July 1 2014
If each and every one of our clients immediately complied with our fitness programming, adhered to our sound nutritional and lifestyle advice and embraced the positive mindset that would set them up for... View More
Training Wheels: Pay your dues
BY Lindsay Vastola
June 15 2014
As I’ve watched the industry evolve, particularly over the last 3 years as editor of PFP, I see the industry continue to move in two paradoxical directions. In one direction, the number of seemingly... View More
Book Review: The Fitness Instructor’s Handbook, 2nd Edition
BY Lindsay Vastola
June 2 2014
Morc Coulson's second edition of The Fitness Instructor's Handbook is a comprehensive guide covering detailed anatomy, principles of fitness, programming, behavior change and goal setting. The guide is... View More
Training Wheels: Who’s on your side?
BY Lindsay Vastola
June 1 2014
Just as the adage says, 'it takes a village' to raise a child... the same can be said about your fitness business. Whether you're a one-trainer show, a small studio or multi-million dollar facility, you'll... View More
Training Wheels: When the motivator needs motivating
BY Lindsay Vastola
May 15 2014
As fitness professionals, part of our job description is to motivate and inspire our clients to discover their best inner and outer self. But what happens when you, as the motivator, need motivating? Inevitably,... View More
Book Review: Strength Training for Fat Loss
BY Lindsay Vastola
May 2 2014
Nick Tumminello, founder of Performance University is one of the most prolific fitness writers, coaches and innovators in the industry. His recently released his book, Strength Training for Fat Loss, lives... View More
Training Wheels: The anatomy of a successful email campaign
BY Lindsay Vastola
May 1 2014
Email marketing, when executed correctly, can be an incredibly valuable and cost-effective marketing tool for your business. To maximize sales, marketing a special program or promotion needs to be methodic... View More
Training Wheels: Create a client funnel that attracts, converts and profits
BY Lindsay Vastola
April 15 2014
Every fitness business, whether a one-on-one personal training model, group fitness or a traditional monthly gym needs to have a solid client funnel system that is a proven system to convert a client from... View More
Book Review: The Athlete's Cookbook
BY Lindsay Vastola
April 2 2014
Written by two endurance athletes, combined with an extensive background in food as well as in fitness, The Athlete's Cookbook is a perfect addition to your shelf: whether it's alongside your cookbooks... View More
Training Wheels: Create a money map for your business
BY Lindsay Vastola
April 1 2014
Diversifying the services or products your business offers can either be your Achilles heel or your ticket to success. Having multiple profit centers or revenue streams (whichever you prefer to call it)... View More
Training Wheels: Eliminate the price objection
BY Lindsay Vastola
March 15 2014
If you own a small group training studio or boot camp, successfully selling higher-priced memberships and programs requires a different approach than selling big-box gym memberships or even personal training... View More
Book Review: A Personal Trainer's Guide to Wealth Creation
BY Lindsay Vastola
March 2 2014
Comprehensive business books specifically focused on the fitness industry are far and few between. Authors Bradley Sheppard and Jason Urbanowicz have written a complete start-to-finish guide for creating... View More
Training Wheels: How to survey your clients and get the answers you want
BY Lindsay Vastola
March 1 2014
As consumers, we often have our "wishlists" from the companies we buy from. Maybe we want the product in a different color or to have new options; we wish the company's website was more user-friendly or... View More
Training Wheels: SMART goal-setting is a hoax
BY Lindsay Vastola
Feb. 15 2014
Most of our clients are conditioned to believe in an artificial definition of success. Most clients come to us seeking what they believe to be their goal, but in fact is their desired result. They want... View More
Book Review: Every Day is Game Day
BY Lindsay Vastola
Feb. 2 2014
Mark Verstegen, founder of EXOS and author of Core Performance, along with Pete Williams, have released Every Day is Game Day, a completely integrated program for elite performance. This comprehensive... View More
Training Wheels: Education doesn't matter (unless you do this)
BY Lindsay Vastola
Feb. 1 2014
We spend nearly our whole lives being schooled; for our first 18-plus years, lesson plans, arguably, set the pace of our most impressionable time of life. While we're taught the practice of hypothesis,... View More
Training Wheels: What are people saying about your business?
BY Lindsay Vastola
Jan. 15 2014
I recentlycalled my bank to contest a duplicate ATM fee that I was incorrectly chargedbecause the ATM was malfunctioning. I wasn't anticipating it to take more thanabout 5 or 10 minutes of my time; unfortunately,... View More
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