Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011 and is now serving on the PFP Advisory Board. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Business from Businesses
BY Lindsay Vastola
Aug. 1 2011
My first experience with corporatefitness was whenI was speaking with oneof my clients about howmany of his employeesdid not exercise much orfelt they couldn't afford a private personal trainer. Isuggested... View More
Bankable Services, More Satisfied Clients
BY Lindsay Vastola
Aug. 1 2011
There are many potential opportunities tobuild your fitnessbusinessoutside of pure 'face-to-face' training. You justneedto look outside the box to find these easy to implementoptions.In fact, you could... View More
Training Wheels: Are you "Everyone's Trainer"?
BY Lindsay Vastola
July 20 2011
If you'renew to the fitness profession or a veteran seeking to reinvigorate your fitnessbusiness, there is one piece of advice to take seriously: find your niche.Many fitnessprofessionals become misdirected... View More
Training Wheels: The Marketing Misnomer
BY Lindsay Vastola
July 6 2011
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
Training Wheels: The 3 Rs to Reach Clients
BY Lindsay Vastola
June 22 2011
We often get so caught up in generating new business that we neglect the relationships we have with our current clients. Whether you hold a book of clients in a gym or are an independent fitness professional... View More
Training Wheels: A Week in the Life
BY Lindsay Vastola
June 8 2011
Living and working as a busy fitness professional,especially with a non-stop daily schedule from before-sunrise to after-sunset, maynot just lead to exhaustion, but a feeling at the end of the week like... View More
Your Boot Camp is a Purple Cow
BY Lindsay Vastola
March 28 2011
Fitness boot camps continue to be one of the fastest growing fitness trends... and they are likely here to stick around. Here's our reality as boot camp owners: we are probably no longer the only gig in... View More
A Better Way to do Plyometric Exercise
BY Lindsay Vastola
March 28 2011
Plyometric training is often called by the name "Stretch Shortening Cycle Exercise." This name actually describes the basic physiological basis for plyometric training: the muscle first goes through an... View More
Journey to Success
BY Lindsay Vastola
March 28 2011
What happens when a success-driven Manhattan girl abruptly leaves her international marketing career to get back to her fitness roots? She transforms the lives of thousands of women, builds a highly successful... View More
The Evolution of Boot Camps
BY Lindsay Vastola
March 19 2010
A Q&A with four franchise creators on where the boot camp trend is heading Back in 1998, I wrote an article for a local magazine about some military-style fitness boot camps that were popping up across... View More
Don
BY Lindsay Vastola
March 17 2010
Fitness boot camps are a dime a dozen in mostareas. Gyms have boot camps, run-of-the-milltrainers offer boot camps, and there are the trainers in adifferent league because they runhigh-quality, results-driven... View More
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