Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011 and is now serving on the PFP Advisory Board. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Letter From the Editor: Looking Forward
BY Lindsay Vastola
Feb. 3 2012
Over the last year at PFP, we have shared with you different perspectives on fitness beyond the gym. The need for our services, expertise and professionalism as fitness professionals is increasingly more... View More
Letter From the Editor: A New Definiton of Marketing
BY Lindsay Vastola
Jan. 25 2012
As we journey out of 2011 and embark on a new year, it is fitting that as fitness professionals, we savor the successes we've achieved over the last year and begin to set new goals and strategies for the... View More
Training Wheels: Are you charging what you
BY Lindsay Vastola
Jan. 20 2012
A common frustration I frequently hear from fitness professionals is that they either don't know how much to charge their clients or they are afraid to increase prices out of fear of losing business. Many... View More
Training Wheels: Ask your clients these three questions
BY Lindsay Vastola
Jan. 3 2012
It's often easy to get into a comfortable routine with our clients and our businesses that may even become complacency, taking for granted that our clients will continue to pay us month after month. In... View More
Book Review: Delavier’s Stretching Anatomy
BY Lindsay Vastola
Jan. 3 2012
A fitness professional can never have too many books and resources on human anatomy and kinetics. Frederic Delavier's Core Training Anatomy is a perfect addition to any fitness professional's library;... View More
Training Wheels: 5-Step Formula to Successful Fitness Email Marketing
BY Lindsay Vastola
Dec. 27 2011
Most fitness entrepreneurs and independent fitness professionals know that the best way to communicate with their clients and reach more people is through email. If you have not yet stepped into the world... View More
Training Wheels: Top 5 Questions to Ask your Accountant before January 1
BY Lindsay Vastola
Dec. 2 2011
January 1 always seems to creep up on us. Whether you're an independent fitness trainer, a small business entrepreneur or president of a large national franchise, the first of January is one of the most... View More
Book Review: Smart Marathon Training: Run Your Best Without Running Yourself Ragged
BY Lindsay Vastola
Dec. 2 2011
In Smart Marathon Training, Jeff Horowitz offers one of the most comprehensive perspectives on training smarter, not harder, for marathons and half-marathons. Most importantly, he demonstrates the effectiveness... View More
Training Wheels: Before you embark on 2012
BY Lindsay Vastola
Nov. 18 2011
We're already coming to the end of another year of business. Most entrepreneurs use this time to start laying out plans for next year, however, I believe that before embarking on a marketing strategy or... View More
Training Wheels: G.E.T. Clients
BY Lindsay Vastola
Oct. 25 2011
Fitness professionals often ask me how I attract new client leads and how I then convert and retain lifelong clients. I've created a simple formula that has worked for me and for other fitness professionals;... View More
Book Review: The Smarter Science of Slim
BY Lindsay Vastola
Oct. 25 2011
From preface-to-conclusion, Jonathan Bailor cleverly articulates the misinformation that has inundated Americans' views on fat loss for the last 30 years. His book is not just an enjoyable read, but his... View More
Training Wheels: 9 Ways to Hire Lifelong Employees
BY Lindsay Vastola
Oct. 17 2011
Whether it is your first employee or your hundredth, hiring a new team member is bound to be a decision that creates anxiety and often frustration. I have listed below a few of the most valuable lessons... View More
Training Wheels: What is your title?
BY Lindsay Vastola
Sept. 30 2011
I've known for a long time that I've wanted to be in the fitness industry. I remember the first time my father took me to the gym at the age of 13. He showed me the squat rack and the dip bar and I was... View More
Book Review: Game. Set. Life. Peak Performance for Sports and Life.
BY Lindsay Vastola
Sept. 30 2011
As fitness professionals, we are just as much in the mindset and motivation industry as we are in the fitness industry. Ed Tseng's book, "Game. Set. Life." is a quintessential read, not only for personal... View More
Training Wheels: 7 Simple Ways to Motivate your Clients Beyond just Results
BY Lindsay Vastola
Sept. 15 2011
We know that our clients, as are each of us, are driven by results. Whether "results"â❠means weight loss, a decrease in inches, more energy, more confidence, running a race at record time,... View More
Training Wheels: Dealing with
BY Lindsay Vastola
Sept. 2 2011
We've all had, or at some point will probably encounter, that one client who seems to resist any advice, contest every exercise, or question whatever program you have designed for them.It may seem ironic... View More
Training Wheels: Fitness Professional and Entrepreneur: The Two-Headed Monster
BY Lindsay Vastola
Aug. 17 2011
If you have taken the path of being both an entrepreneur and working fitness professional, you probably realized very quickly that the demands of managing and growing a business and being your own boss... View More
Training Wheels: Three Low- to No-Cost Tactics to Build Your Client Base
BY Lindsay Vastola
Aug. 3 2011
Gainingmomentum in the fitness industry when you are just diving in can be a challenge,especially if you're trying to build your first client base. Whether you'relooking for more clients in your gym or... View More
Letter from the Editor: Evolve Your Passion
BY Lindsay Vastola
Aug. 1 2011
It is an exciting era to be a part of the fitness industry. Our businessesno longer need be confined to the walls of a studio or a gym; there are opportunitiesonline, in the corporate setting, outdoors,... View More
Journey to Success: Nitin Chhoda
BY Lindsay Vastola
Aug. 1 2011
Nitin Chhoda Certifications: PT, DPT, CSCS Author of Marketing For Physical Therapy Clinics and Total Activation Contact Info: Phone: 201.535.4475 Email: support@therapynewsletter.com Website: www.nitin360.com... View More
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