Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011 and is now serving on the PFP Advisory Board. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Training Wheels: Is hiring a fitness business coach worth the investment?
BY Lindsay Vastola
Nov. 15 2012
The recent number of social media promotions, online ads, email marketing and pitches at industry seminars that offer private business coaching, masterminds, online coaching and everything in between,... View More
Training Wheels: 4 Ways to Immediately Increase Cash Flow
BY Lindsay Vastola
Nov. 1 2012
Fitness professionals often find themselves in a situation where they hit a "glass ceiling" of revenue potential. There are only so many hours in a day available to train clients, and ultimately, you don't... View More
Book Review: The Pumpkin Plan - A Simple Strategy to Grow a Remarkable Business in Any Field
BY Lindsay Vastola
Nov. 1 2012
Mike Michalowicz, author of The Toilet Paper Entrepreneur, has recently released his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. If you're seeking a new... View More
Training Wheels: Contests, Challenges, Promotions, Oh My!
BY Lindsay Vastola
Oct. 14 2012
Despite varying opinions of the TV show The Biggest Loser, the show has created a shift in consumers' minds about how fitness goals can be achieved. This is precisely why we continue to see "Biggest Loser"... View More
Training Wheels: Sales with Social Proof
BY Lindsay Vastola
Oct. 1 2012
Social proof is a critical and essential element to building your business. You may have the best sales scripts and the most compelling sales copy on your website, but without others saying how much you... View More
Book Review: Balance your Life, Balance the Scale
BY Lindsay Vastola
Oct. 1 2012
As fitness professionals, more often than not, we understand that many of our clients' issues with losing weight and reaching goals are beyond lack of exercise and poor eating habits. There often is a... View More
Training Wheels: The Hidden Costs of Your Fitness Business
BY Lindsay Vastola
Sept. 14 2012
We all are familiar with the adage, "Time is Money" and most would agree that time is one of our most precious, and limited, assets. I find that many professionals don't fully realize the worth of their... View More
Journey to Success: Sage Rountree
BY Lindsay Vastola
Sept. 1 2012
How does a woman successfully go from a PhD in English to becoming an authority on yoga training for endurance athletes? Ask Sage Rountree. Among many hats, Rountree is a yoga instructor, published author... View More
Training Wheels: Do you offer Egg McMuffins to your clients?
BY Lindsay Vastola
Sept. 1 2012
In 1971, McDonald's franchisee Herb Peterson was looking for a new way to increase sales in his Santa Barbara restaurant. He knew he would have to get creative and think out of the box. He followed the... View More
Book Review: ACSM
BY Lindsay Vastola
Sept. 1 2012
The American College of Sports Medicine (ACSM) has recently released the fourth edition of their Health/Fitness Facility Standards and Guidelines. The guide includes updated standards, state-specific requirements... View More
Letter From the Editor: What does
BY Lindsay Vastola
Sept. 1 2012
A few months ago you may have seen an image that went viral on Facebook (among fitness professionals, anyway) that presented a parody of sorts of the life of a personal trainer. It showed a series of pictures... View More
Training Wheels: Systems = Business Transformation
BY Lindsay Vastola
Aug. 15 2012
It is easy to become overwhelmed by the daily administrative tasks of owning your own business. The typical business owner spends a majority of their time doing 95% of the tasks that have the least impact... View More
Training Wheels: Do your clients believe you?
BY Lindsay Vastola
Aug. 1 2012
Effectively tapping into your clients' innermost insecurities and frustration is what can take you from being an ordinary trainer to an extraordinary trainer. Our clients' success is not just driven by... View More
Book Review: Take a Shot! A Remarkable Story of Perseverance, Friendship, and a Really Crazy Adventure
BY Lindsay Vastola
Aug. 1 2012
If you're looking for a new read with the perfect combination of motivation and entertainment, add Take a Shot! to your must read list. Jake Steinfeld, founder of the Body by Jake global brand and his... View More
Training Wheels: Hi-Tech or No-Tech for your Fitness Business?
BY Lindsay Vastola
July 15 2012
In a conversation last week with a fitness professional on the west coast, I realized that a critical mistake many entrepreneurs and fitness trainers make is throwing time and money at new technology without... View More
Journey to Success: Brook Benten
BY Lindsay Vastola
July 1 2012
Whether you're watching one of Brook Benten's best-selling workout videos, reading her blog or speaking with her on the phone, it's difficult to not be inspired by her infectious personality and innate... View More
Book Review: Take Back your Life
BY Lindsay Vastola
July 1 2012
Wendy Ida's newest book -- Take Back your Life, My No Nonsense Approach to Healthy, Fitness and Looking Good Naked -- is the perfect combination of effective workout program, nutrition guide and unparalleled... View More
Letter From the Editor: Keep the personal in our profession amidst new tools and technology
BY Lindsay Vastola
July 1 2012
For a moment, go back to the days not long ago where cell phones simply enabled us to make emergency phone calls, computers were primarily for word processing, and marketing meant putting an ad in the... View More
Training Wheels: 3 Tactics to Stop the Procrastination Killing your Business
BY Lindsay Vastola
June 18 2012
My name is Lindsay Vastola, and I am a self-admitted procrastinator. Anyone else? I go through times of unmatched productivity and accomplishment, tackling the most daunting goals. Then there are times... View More
Training Wheels: Online versus classroom - How do you learn best?
BY Lindsay Vastola
June 2 2012
Up until a few years ago, the idea of getting a college degree over the internet may have seemed completely odd to most. Until recently, our notion of receiving a degree or certification was generally... View More
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