July 18 2007
Seventy, 71, 72. Time's up. "Your resting heart rate is 72." Beat, beat, beat, silence. "Your blood pressure is 136 over 84." Pinch, bend, stretch, yawn. It grew tiresome, this same, repetitive routine... View More
July 18 2007
Training and wellness coaching are complementary services, but they are not necessarily a bundled package. In fact, many clients who diligently show up for their training sessions still struggle with weight... View More
July 18 2007
Training and wellness coaching are complementary services, but they are not necessarily a bundled package. In fact, many clients who diligently show up for their training sessions still struggle with weight... View More
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June 14 2007
As our industry continues to grow, so will the entrance of new fitness professionals and certified trainers into our fitness facilities and wellness centers. Competence is no longer a point of differentiation... View More
June 14 2007
What would happen if fitness and wellness professionals stopped selling their services and, instead, concentrated on helping their clients clarify the value of training? Would your individual fitness and... View More
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April 24 2007
Few people have the experience of really being listened to. So it is truly a gift when it happens. As experts in our field, it could probably be said that we spend very little time listening and most of... View More
April 24 2007
Few people have the experience of really being listened to. So it is truly a gift when it happens. As experts in our field, it could probably be said that we spend very little time listening and most of... View More
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March 29 2007
Transitioning to coaching certainly does not happen overnight. Really, it takes practice to learn how to balance your skills and expertise as a fitness professional with those involved in the coaching... View More
March 26 2007
Transitioning to coaching certainly does not happen overnight. Really, it takes practice to learn how to balance your skills and expertise as a fitness professional with those involved in the coaching... View More
Feb. 22 2007
As a fitness professional, you teach your clients to live a healthy life, one day at a time, one choice at a time. However, it is important to remind them that their efforts are about making progress,... View More
Feb. 22 2007
As a fitness professional, you teach your clients to live a healthy life, one day at a time, one choice at a time. However, it is important to remind them that their efforts are about making progress,... View More
Feb. 22 2007
We all have them: Clients who frequently miss or cancel appointments; clients who sabotage their goals with unhealthy eating habits; clients who make plans to work out more and eat better but don't stick... View More
Feb. 22 2007
Profit isn't that what we all want to achieve? An essential factor in gaining substantial ROI in your business and, in turn, profit, lies in the retention of your existing clients. In fact, it costs four... View More
Jan. 16 2007
The first installment of our Coaching series discusses the importance of coaching and how it is essential in improving your professional life as well as that of your clients. While most people long... View More
Jan. 16 2007
The first installment of our Coaching series discusses the importance of coaching and how it is essential in improving your professional life as well as that of your clients. While most people long... View More
Nov. 21 2006
Each year, as we prepare to post new calendars, as the annual countdown from 10 down to one rings in resolutions to be better than in the previous year, authors, nationwide, are asked to write articles... View More
Nov. 21 2006
Each year, as we prepare to post new calendars, as the annual countdown from 10 down to one rings in resolutions to be better than in the previous year, authors, nationwide, are asked to write articles... View More
Sept. 20 2006
Our industry grows faster than it seems to mature, and new gurus seem to emerge daily. Therefore, readily available advice flies around related to many topics, including how to connect with the medical... View More
Sept. 20 2006
Editor's Note: This is part three of a six-part series about creating a wellness and fitness center from the perspective of an existing medical office or fitness facility. In the coming months, be... View More
Sept. 20 2006
Over the past 20 years, the fitness and nutrition industries have exploded. Unfortunately, over this span of time, many Americans have exploded too, with obesity now at epidemic levels and increasing daily.... View More