Training and wellness coaching are complementary services, but they are not necessarily a bundled package. In fact, many clients who diligently show up for their training sessions still struggle with weight... View More
What would happen if fitness and wellness professionals stopped selling their services and, instead, concentrated on helping their clients clarify the value of training? Would your individual fitness and... View More
As our industry continues to grow, so will the entrance of new fitness professionals and certified trainers into our fitness facilities and wellness centers. Competence is no longer a point of differentiation... View More
Few people have the experience of really being listened to. So it is truly a gift when it happens. As experts in our field, it could probably be said that we spend very little time listening and most of... View More
Few people have the experience of really being listened to. So it is truly a gift when it happens. As experts in our field, it could probably be said that we spend very little time listening and most of... View More
Transitioning to coaching certainly does not happen overnight. Really, it takes practice to learn how to balance your skills and expertise as a fitness professional with those involved in the coaching... View More
Transitioning to coaching certainly does not happen overnight. Really, it takes practice to learn how to balance your skills and expertise as a fitness professional with those involved in the coaching... View More
As a fitness professional, you teach your clients to live a healthy life, one day at a time, one choice at a time. However, it is important to remind them that their efforts are about making progress,... View More
We all have them: Clients who frequently miss or cancel appointments; clients who sabotage their goals with unhealthy eating habits; clients who make plans to work out more and eat better but don't stick... View More
Profit isn't that what we all want to achieve? An essential factor in gaining substantial ROI in your business and, in turn, profit, lies in the retention of your existing clients. In fact, it costs four... View More
As a fitness professional, you teach your clients to live a healthy life, one day at a time, one choice at a time. However, it is important to remind them that their efforts are about making progress,... View More
The first installment of our Coaching series discusses the importance of coaching and how it is essential in improving your professional life as well as that of your clients. While most people long... View More
The first installment of our Coaching series discusses the importance of coaching and how it is essential in improving your professional life as well as that of your clients. While most people long... View More
Each year, as we prepare to post new calendars, as the annual countdown from 10 down to one rings in resolutions to be better than in the previous year, authors, nationwide, are asked to write articles... View More
Each year, as we prepare to post new calendars, as the annual countdown from 10 down to one rings in resolutions to be better than in the previous year, authors, nationwide, are asked to write articles... View More
Why do you work with clients? Most wellness professionals respond the same way: "I want to help people change their lives." When your clients are adopting the healthy behaviors you teach them, approaching... View More
Giving advice, in our industry, is just one method we use to motivate our clients, who seek us out to activate change, not only in their bodies, but in their lives as well. Yet more often than not, our... View More
Our industry grows faster than it seems to mature, and new gurus seem to emerge daily. Therefore, readily available advice flies around related to many topics, including how to connect with the medical... View More