If 100% of your income depends on selling sessions, your business has a ceiling — and you’re probably feeling it.
Today, we'll tackle a common trap trainers fall into. Here are 5 ways help you increase revenue, improve retention and reduce burnout.
1. 6-Week Transformation Challenge
Best for: Retention, referrals, and motivation
This isn’t a “biggest loser” challenge — it’s a structured, goal-driven program that keeps clients engaged.
What it can include:
- Weekly workouts or training plans
- Nutrition or habit guidelines
- Weekly check-ins or accountability messages
- A private group (email, app, or social platform)
Why it works:
- Creates urgency and momentum
- Builds community among participants
- Gives clients a clear start and finish
Pro tip:
Run it 2–3 times per year and invite current clients to re-commit, not just new ones.
2. VIP Day
Best for: Premium clients and higher-ticket revenue
A VIP Day is a one-day deep dive where a client gets your full attention — no rushing, no distractions.
What it can include:
- Movement assessment
- Program design
- Nutrition planning
- Lifestyle coaching
- Goal mapping for the next 90 days
Why it works:
- High value without ongoing scheduling
- Ideal for busy professionals
- Positions you as a high-level coach, not just a session provider
Pro tip:
Price this as a premium experience (often 3-5x the cost of a single session).
3. Online Coaching Lite
Best for: Scalability and flexibility
This is not full-service online coaching — it’s a simplified, lower-touch option for clients who want guidance without weekly sessions.
What it can include:
- Monthly programming
- App-based check-ins
- Email or message support
- Educational resources
Why it works:
- Low effort once systems are built
- Appeals to budget-conscious or remote clients
- Creates recurring monthly income
Pro tip:
Start with current in-person clients who travel or train inconsistently — they’re your easiest conversion.
4. Partner Packages
Best for: Lead generation and client referrals
Partner packages let clients train with a friend at a slight discount — without cutting your revenue in half.
Why it works:
- Lowers the barrier for new clients
- Adds social accountability
- Makes training more fun
How to structure it:
- Slight discount per person
- Fixed session length
- Clear expectations on scheduling
Pro tip:
Offer this as a limited-time option or seasonal promo to avoid overcomplicating your schedule.
5. Workshop Series
Best for: Visibility, authority, and non-session revenue
Workshops allow you to teach once and reach many.
Topics that perform well:
- Mobility & injury prevention
- Nutrition fundamentals
- Mindset & habit change
- Strength training basics
Why it works:
- Positions you as an expert
- Creates content you can reuse
- Attracts both clients and referrals
Pro tip:
Record workshops and resell them as on-demand products.
The Big Takeaway
You don’t need more clients. You need better offers.
The most successful trainers in 2026 build businesses that are:
- Flexible
- Scalable
- Aligned with their energy and lifestyle
Start with one new offer, test it, refine it — then build from there.
