Panasonic, manufacturer of the Core Trainer Exerciser (model # EU6441A), today announced the results of a recently completed independent study conducted by researcher Neil Wolkodoff, PhD, who has worked... View More
When looking at improving your business, your net profit is absolutely critical, as it determines the fiscal success of your business. Obviously, net profit is when you take all your revenue generated... View More
The personal training industry has more than doubled in recent years. New gyms, studios, franchise business models and countless other opportunities are available to personal trainers today. With so many... View More
Being fitness entrepreneurs, whether as studio owners, mangers or independent trainers, we all want to achieve record-setting profits in our personal training businesses. Many people think that by bringing... View More
opened a personal training studio. He had a monthly net of roughly $11,000 and toed the line of negative cash flow for his first 12 months in business. However, things began to border on desperate, and... View More
From the perspective of your prospects and clients, expertise is not a point of value nor of differentiation, it is merely the minimum criteria to allow you entry into the marketplace. The market does... View More
Training and wellness coaching are complementary services, but they are not necessarily a bundled package. In fact, many clients who diligently show up for their training sessions still struggle with weight... View More
As fitness and wellness professionals, many have worked hundreds of hours to hone their craft and have spent significant dollars to receive the education and certifications to allow them to positively... View More
Can the food we eat ward off disease? There's no doubt about it -- especially if you combine that with some daily exercise. As many as one-third of all cancer cases are related to a poor diet and a sedentary... View More
We, as fitness and wellness professionals, pursue a noble undertaking, but if you compare the financial state of wellness of the average fitness professional to the financial state of wellness of the average... View More
As our industry continues to grow, so will the entrance of new fitness professionals and certified trainers into our fitness facilities and wellness centers. Competence is no longer a point of differentiation... View More
BOULDER, Colo. – May 8, 2007 - Body Bar Systems, Inc., a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages... View More
I met Dalton in 2006, and if I had to describe him in a word, I'd choose, "serious." At one point, I thought he was going to smile... but I dismissed it as gas. He certainly wasn't going to win the Happy... View More
Aquatic equipment is growing in popularity, function and design. In the past 10 years, the aquatic equipment industry has exploded with well-designed, beneficial options for use in group fitness, personal... View More
Ask 10 small business owners, "What is a brand?", and typically, you will get a listing of actual brands, "Coke, Mercedes, Nike." For most people — even longtime entrepreneurs — defining a... View More
"To charge or not to charge for group fitness classes" is a question that has inspired many a lively conversation and has kept numerous facility owners and operators up to the wee hours of the morning... View More
More and more individuals are taking charge of their health as they learn about the benefits of a regular fitness program. This change is not limited... View More
The popularity of Pilates in the fitness world has continually grown since it was created in the early 1920s by Joseph Pilates. Originally known as "Contrology," this fitness program consisted of a series... View More
Are you trying to juggle your time, career, clients, family and exercise? Well, rest assured; you're certainly not alone! In the many stages of life, balance is a never-ending act. In fact, take a good... View More
