When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk
You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More
Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
“I ran 30 kilometers [18.6 miles] this morning,” Emmanuel Kipruto said in his Kenyan accent, as we sat down for some Kenyan chai tea at 10am at Iten Club, a quaint café and restaurant... View More
With vaccine rollouts, people everywhere are excited to finally “get back to normal.” But there isn’t really going to be a return to the way things used to be — and that’s... View More
No matter what any expert in any industry tells you, they do not truly know what is going to happen over the next six months. Will things continue to move back to a new normal? Will our jobs resume as
Throughout the past few weeks, we’ve all been immersed in navigating the pandemic, both personally and professionally. During this time, it's become pretty apparent to me that business owners are... View More
There comes a point in the career of many personal trainers when the idea of opening a personal training studio or gym seems like the only next logical career step. Many trainers would say they’ve... View More
Have you ever been in a low place financially? Maybe it was significant debt, creditors harassing you, or perhaps you even came close (or worse) to losing the house or car... View More
