Fitness professionals usually make one of two mistakes when it comes to spending money. In one scenario, they spend money on whatever feels good in the moment rather than basing it on a system or comp
Perhaps you’re reading this article because you have trouble understanding your pricing structure. Or you feel like you have run out of time to onboard or even take on new clients. Maybe you are... View More
What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More
The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science... View More
Every business has some type of Financial Technology (“FinTech”) integrated into its systems. It can be as simple as online banking, or as sophisticated as online order taking and fulfillment,... View More
There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More
When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk
You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More
Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
“I ran 30 kilometers [18.6 miles] this morning,” Emmanuel Kipruto said in his Kenyan accent, as we sat down for some Kenyan chai tea at 10am at Iten Club, a quaint café and restaurant... View More
