Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
Throughout the past few weeks, we’ve all been immersed in navigating the pandemic, both personally and professionally. During this time, it's become pretty apparent to me that business owners are... View More
There comes a point in the career of many personal trainers when the idea of opening a personal training studio or gym seems like the only next logical career step. Many trainers would say they’ve... View More
Have you ever been in a low place financially? Maybe it was significant debt, creditors harassing you, or perhaps you even came close (or worse) to losing the house or car... View More
Jennifer Urmston Lowe shares some insight into three of the most relevant insurance questions and answers for today’s fitness professional... View More
