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Jan. 23 2024
Fitness professionals usually make one of two mistakes when it comes to spending money. In one scenario, they spend money on whatever feels good in the moment rather than basing it on a system or comp
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June 6 2023
Personal trainers often start their careers as employees at a commercial facility... View More
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June 2 2023
The number one problem with marketing in the fitness industry is something we call “pitch marketing.”... View More
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May 26 2023
At the start of each year, fitness professionals are off to the races with new dreams, goals and plans for growing their business... View More
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May 3 2023
I am a success junkie. I love making vision boards, setting goals, hitting achievements, earning income and growing as a leader... View More
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March 1 2023
Perhaps you’re reading this article because you have trouble understanding your pricing structure. Or you feel like you have run out of time to onboard or even take on new clients. Maybe you are... View More
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Jan. 19 2023
A long-term career in fitness is a calling. Successful trainers are not born; they are forged from hard work, grit and determination... View More
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Jan. 11 2023
I invested in a life-changing seminar on money more than a decade ago. As a newer business owner, it shattered my limiting beliefs... View More
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Jan. 5 2023
What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More
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Dec. 12 2022
I’m not sure anyone likes taxes. They can be scary, especially if you don’t understand some basics. Not keeping up with and paying your taxes can get you into trouble.Here is some good news.... View More
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Dec. 5 2022
The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science... View More
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Nov. 29 2022
If there is anything the pandemic has made clear to us, it’s the importance of having our financial house in order... View More
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Nov. 16 2022
Every business has some type of Financial Technology (“FinTech”) integrated into its systems. It can be as simple as online banking, or as sophisticated as online order taking and fulfillment,... View More
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Nov. 11 2022
There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More
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Nov. 3 2022
When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More
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Sept. 8 2022
When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk
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Sept. 1 2022
We are inundated with ways to communicate with one another these days... View More
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Aug. 30 2022
You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More
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July 18 2022
“I ran 30 kilometers [18.6 miles] this morning,” Emmanuel Kipruto said in his Kenyan accent, as we sat down for some Kenyan chai tea at 10am at Iten Club, a quaint café and restaurant... View More
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May 17 2022
Better management of your day begins with the 4 Disciplines of Execution... View More