opened a personal training studio. He had a monthly net of roughly $11,000 and toed the line of negative cash flow for his first 12 months in business. However, things began to border on desperate, and... View More
From the perspective of your prospects and clients, expertise is not a point of value nor of differentiation, it is merely the minimum criteria to allow you entry into the marketplace. The market does... View More
Training and wellness coaching are complementary services, but they are not necessarily a bundled package. In fact, many clients who diligently show up for their training sessions still struggle with weight... View More
We, as fitness and wellness professionals, pursue a noble undertaking, but if you compare the financial state of wellness of the average fitness professional to the financial state of wellness of the average... View More
As our industry continues to grow, so will the entrance of new fitness professionals and certified trainers into our fitness facilities and wellness centers. Competence is no longer a point of differentiation... View More
I met Dalton in 2006, and if I had to describe him in a word, I'd choose, "serious." At one point, I thought he was going to smile... but I dismissed it as gas. He certainly wasn't going to win the Happy... View More
Ask 10 small business owners, "What is a brand?", and typically, you will get a listing of actual brands, "Coke, Mercedes, Nike." For most people — even longtime entrepreneurs — defining a... View More
"To charge or not to charge for group fitness classes" is a question that has inspired many a lively conversation and has kept numerous facility owners and operators up to the wee hours of the morning... View More
Aquatic equipment is growing in popularity, function and design. In the past 10 years, the aquatic equipment industry has exploded with well-designed, beneficial options for use in group fitness, personal... View More
More and more individuals are taking charge of their health as they learn about the benefits of a regular fitness program. This change is not limited... View More
The popularity of Pilates in the fitness world has continually grown since it was created in the early 1920s by Joseph Pilates. Originally known as "Contrology," this fitness program consisted of a series... View More
Are you trying to juggle your time, career, clients, family and exercise? Well, rest assured; you're certainly not alone! In the many stages of life, balance is a never-ending act. In fact, take a good... View More
Editor's Note: So many fitness professionals have the same dream: your own fitness business. Yet, reaching these entrepreneurial goals are sometimes more difficult than you could have ever imagined. But... View More
Although running a business can be both stressful and challenging, it is also extremely exciting and highly rewarding. It is invigorating to build something from the ground up and watch it grow and prosper.... View More
Growth can only come from reaching greater numbers of people with your valuable message, funneling prospects into clients, utilizing a forum that optimizes the value of your time and continually building... View More
Memberships, in all sizes and types of facilities, continue to rise each year and today represent more than 50 million across the US. Personalized exercise prescription has long been the number one ancillary... View More
His plan was to be a psychologist. But plans can change. Twenty-four years later, Rick Sikorski is now the founder and President of the largest personal training organization in the world — Fitness... View More
Author's Note: This four-part series will share the commonalities, traits and strategies among successful fitness professionals that carry over to prosperous leaders in any field. The commonalities won't... View More
