With 300 full-color exercise photos and 100 anatomy illustrations, the book helps show how to target specific muscles through specific exercises... View More
The ever-diminishing levels of health insurance benefits are leading to an earlier discharge of patients from hospitals and physical therapy clinics. Patients are left with additional work to be done but... View More
Do you have a goal that you want to pursue and you’re finding it difficult to take that first step toward making this goal a reality? What is holding you back? What has stopped you from taking those
It’s in our professional DNA and genetic make-up as personal trainers to do the basic components of our job description extremely well. The well-being and success of our clients and the reputable... View More
How we think, how we act and how we communicate all determine how successful we are as fitness professionals. Here’s why fitness professionals should use the philosophy of Think like a skeptic,... View More
The starting point for operational improvement is recognizing where a business owner may currently have issues. Here are 10 areas where mistakes are made across a wide variety of fitness businesses... View More
I generally shy away from starting any presentation or written piece with a dictionary definition of a relevant term. It seems a bit cliché and always feels like I’m back in middle school... View More
Businesses work hard to build a strong reputation. The same effort should be put into maintaining it! Five areas to consider on the path to customer service excellence... View More
When you create a training program for a client, you start with the culminating event and then build the program backwards to where the client is starting... View More
Over 20 of the industry’s most qualified exercise scientists, kinesiologists, dieticians and strength and conditioning specialists contributed to this book... View More
