As our industry continues to grow, so will the entrance of new fitness professionals and certified trainers into our fitness facilities and wellness centers. Competence is no longer a point of differentiation... View More
What would happen if fitness and wellness professionals stopped selling their services and, instead, concentrated on helping their clients clarify the value of training? Would your individual fitness and... View More
What would happen if fitness and wellness professionals stopped selling their services and, instead, concentrated on helping their clients clarify the value of training? Would your individual fitness and... View More
Are you one of the many trainers, coaches or therapists that are currently training clients for golf? Quite possibly, you may have had to turn away a potential client due to your unfamiliarity with the... View More
We, as fitness and wellness professionals, pursue a noble undertaking, but if you compare the financial state of wellness of the average fitness professional to the financial state of wellness of the average... View More
Over the last several decades, the fitness industry has grown extensively. In fact, fitness professionals are often considered the gatekeepers of dispensing information on exercise and nutrition. But while... View More
As our industry continues to grow, so will the entrance of new fitness professionals and certified trainers into our fitness facilities and wellness centers. Competence is no longer a point of differentiation... View More
The number one goal of most of our clients is aesthetics — to either lose fat or gain muscle. It may, or may not, be surprising to learn that functional training, when applied correctly, can help... View More
"Community service with medical facilities helps to build beneficial relationships with health educators and medical doctors." Certifications & Education:BS and MS in Kinesiology, California State University;... View More
Barbell Strength Training & Storage RackSmaller studios and facilities can offer a barbell strength training class to their clients without investing significant revenue and valuable floor space with the... View More
The days of personal trainers and coaches being a service for the rich and famous is a thing of the past. In fact, for those who have retained personal trainers, it has become less of a luxury and more... View More
"Our practice is all about helping create a habit in people's lifestyles that contributes to a lifetime of wellness — for the entire family." Education: BS in Human Biology and DC, Northwestern... View More
The days of personal trainers and coaches being a service for the rich and famous is a thing of the past. In fact, for those who have retained personal trainers, it has become less of a luxury and more... View More
Barbell Strength Training & Storage RackSmaller studios and facilities can offer a barbell strength training class to their clients without investing significant revenue and valuable floor space with the... View More
For a long time potatoes have been America's favorite vegetable, so why are diet books, popular magazine and self-proclaimed nutritionists now telling us to stop eating them? We have been persuaded into... View More
"I'll start tomorrow; if I am strict enough and hard enough on myself, maybe I'll change; I don't trust myself with food, so I have to keep dieting." If you're like most fitness and wellness professionals,... View More
Aquatic equipment is growing in popularity, function and design. In the past 10 years, the aquatic equipment industry has exploded with well-designed, beneficial options for use in group fitness, personal... View More
"To charge or not to charge for group fitness classes" is a question that has inspired many a lively conversation and has kept numerous facility owners and operators up to the wee hours of the morning... View More
Ask 10 small business owners, "What is a brand?", and typically, you will get a listing of actual brands, "Coke, Mercedes, Nike." For most people — even longtime entrepreneurs — defining a... View More
Few people have the experience of really being listened to. So it is truly a gift when it happens. As experts in our field, it could probably be said that we spend very little time listening and most of... View More
