Editor's Note: "The Boomers" is asix-part series on how you can make the baby boomer market successful withinyour fitness business. Part two, "10 Reasons You Should Know this Niche," uses both experience... View More
Oneof the great things about the personal training industry is that it is a young,vibrant business that is growing and evolving every day. To some degree, we arepioneers or trailblazers moving into uncharted... View More
It was January 12, 2010, when I watched in horror as the images of the Haiti earthquake flashed on my television. I purposely do not watch the news, but today I couldn't help myself. I couldn't believe... View More
Brian continues his miniseries targeting the core with single-leg/single-arm diagonals, which are perfect for those clients seeking a greater challenge with three-dimensional movement. See 'Related Resources'... View More
A well-put-together book withattractive food pictures, WaistlineWorkout is most beneficial for new trainers who might need help puttingtogether nutrition and exercise plans for clients.Written for the... View More
Salesin its traditional sense, is a weird subject for personal trainers. Ifyou're familiar with my articles in PFP, you know that most of my advice isdesigned to help you sell yourself. If you get good... View More
Last month, there was excitement, pressure and high expectations as Kansas and Northern Iowa took the center stage for March Madness! According to the media and the sports channels, Kansas was favored... View More
Editor's Note: "The Boomers" is a six-part series on how you can make the baby boomer market successful within your fitness business. Part one, "Your Bread and Butter?" takes a data-supported look at the... View More
The neat thing about personal training is that it is just that: personal. It is different for everyone. Getting in shape means something unique to each person that you ask. It might mean losing weight.... View More
I’ve never met a trainer who didn’t profess to love his/her job. However, I’ve seen many trainers drag themselves through the gym door just in time to make the session and offer up a... View More
Brian continues his miniseries targeting the core with the swimmer plank, which is great for the core and posterior chain. Ensure, however, that your client has sufficient shoulder stability before undergoing... View More
One of the more recent evolutions in the industry has been the creation of a new niche servicing a demographic that is not only a must for club owners to take note of, but it also represents a potential... View More
A Q&A with four franchise creators on where the boot camp trend is heading Back in 1998, I wrote an article for a local magazine about some military-style fitness boot camps that were popping up across... View More
From talking to hundreds of people in this industry, we all have a different story about how we got started in it. That's because personal training today doesn't have the same set career path as most other... View More
Fitness boot camps are a dime a dozen in mostareas. Gyms have boot camps, run-of-the-milltrainers offer boot camps, and there are the trainers in adifferent league because they runhigh-quality, results-driven... View More
There is nothing that says "home sweet" home quite as much as making your house a place that fosters great health. I believe that motivation starts within the walls of your casa. As you have seen with... View More
Swimming and yoga actually have a lot in common because both focus on breathing diaphragmatically (deeply from the middle body) and also moving the body in rhythm along with the breath. So a great way... View More
Imagine being a retired Master Sergeant and SWAT Team Commander from the United States Air Force and entering the fitness industry during the early 1990s, just when the industry was poised for friendly... View More
Frustration -- that was the look on my old friend’s face as I walked into the club last week and headed up to do my cardio. Irritation -- that was the look on my face because I despise cardio so... View More
Briancontinues his miniseries targeting the core with tripod T rolls, which aregreat both for obliques as well as shoulder stabilization, and that's just afew of its uses! See 'Related Resources' below... View More
