Nov. 22 2010 12:00 AM

So many times in our articles, at least in my articles, Itry to focus on things that will bring value to our personal trainingbusiness. I try to show creative ways toearn new business, keep current business and market ourselves to get the mostreturn possible. I want to find ways tomake us better and ultimately put your training schedule in demand. Let's face it: we all want to grow, we allwant to make money and we all want to be the best at what we do. That is why you take the time to read thesearticles, research your field and take an active role in your life goals.

This month, I am not going to write about any of thosethings. I am actually going to encourageyou to "give it back". With Thanksgivingapproaching us fast (and Christmas, too!), we reflect on all of the things we should be thankfulfor. Most of us find that to be a longlist, me included. One of the things wecan truly be thankful for is that ability to work in an industry doing what welove to do. Few times do I hear of acareer trainer complaining that they have to go work with another client orcomplain that they have to hear one more sob story about why a new client is insuch poor physical condition.

The fact is, we have knowledge that can change people andthe way they view themselves. We caninspire confidence and a new sense of self worth. The holiday time is a great time to give backto the people around us. I have writtenin the past about how difficult holiday times can be for people because of theloss of a loved one recently or just not having anyone to share it with. So, why not brighten up the day for someonewith no agenda to get anything back?

Here are a few of my own suggestions, but this time, I amlooking for some from you to share as well.Post a comment below with what you think would be valuable. Where do you know you can make a difference?

  • Go to a retirement home and host a free session on stretching. Many people are in retirement homes and are forgotten by family simply because life has become so busy. Take the time to hear their stories and invest in their health a little for the holiday.

  • Find out about local community centers that cater to underprivileged children and host a mini boot camp or sports specific clinic. The easiest people to inspire are our youth and the easiest people to loose in society is the same group as well.

  • Go to a local school and give a Saturday boot camp class for our teachers. Teachers are, in my opinion, under paid and under-appreciated.

  • Offer a public servant day. Police, firemen or even military personnel would benefit from the knowledge we have. It could improve their health as well as their job performance.

Whateverdirection you choose to go, the point it, give it back. Give back to your community in a way thatwill help people physically and emotionally.Some people are just begging for someone to invest in them with noalternative motives. Go make someone'sholiday a little better!

Mike McDaniel is an authority of leadership, goal-setting disciplines, sales strategies and corporate physical fitness. He has been a professional trainer for over 18 years and owned two health clubs, employing over 75 personal trainers. Mike can be booked for speaking engagements, sales training or consultant at