Must-read. Relevant. Inspired. Clever. Actionable. Refreshing. These are just a few descriptives of Jonathan Goodman’s newest book, Viralnomics: How to get people to want to talk about you. Marketing books are abundant. Social media strategy is plentiful and easily accessible. The challenge, unfortunately, isn’t that information is difficult to find, it is that it is presented in a manner that is often uninspiring and stale; and given the nature of the topics - quickly becomes outdated.

Goodman, founder of the Personal Trainer Development Center (the PTDC), brilliantly deconstructs and simplifies the deep psychological connection between the effectiveness of your social media efforts and the determining factors of what compels your audience to engage, talk about and ultimately market for you. He gives tangible strategies to implement immediately (and many not-so-obvious, so you feel like you’re privy to some insider trade secrets). Complete with parody, inside jokes and wit, Viralnomics is undoubtedly one of the best marketing and social media strategy reads to date.

Viralnomics is available at or