Look around and it is clear what time of year it is! The cobwebs,plastic skeletons and orange everywhere you look indicate that it's time forHalloween. This weekend, cute little kids in their little costumes... View More
In a continuation of his BOSU Balance Trainer series Brian demonstrates an exercise to increase shoulder and core strength and stability, a great exercise for overhead athletes. See 'Related Resources'... View More
I'm going toaddress a subject that I've covered more than a few times: the subject ofcompensation. More specifically, I want to address how personal trainers arecompensated in relation to the financial... View More
What if every time you trained a client, they walked away not only having had a great workout, but also with a tidbit of information or inspiration to carry with them through the rest of the day? Imagine... View More
I'm sure you've heard it a million times: "Don’t give away your services. It devalues you as a professional. Doctors don't give away their time." As a professional, you should charge your normal... View More
Talk might be cheap, but public speaking is good for the bottom line. Premier voices in our industry are now recognized worldwide: JC Santana, Paul Chek, Bob Esquerre and so many others. Have you heard... View More
The battling ropes are a tool once used only for training MMA fighters and hard-core athletes. I went back and forth about whether I wanted to invest in one for my clients and for my own use, and I finally... View More
I want to talk to you about a topic that's pretty elusive to most health club operators and trainers: converting members into personal training clients. In fact, most health clubs undervalue the benefits... View More
I began coaching when I was 15 years old as an assistant for a summer club swim team in Roswell, Georgia. I wrestled in high school in Littleton, Colorado and always had trouble making weight. Those were... View More
For those with triathlon or cycling clients, this a great book to recommend or keep in your arsenal. The Time-Crunched Cyclist, written by Lance Armstrong's personal cycling coach Chris Carmichael, offers... View More
In a continuation of his BOSU Balance Trainer series, Brian combines the plank and Balance Trainer to create a simple exercise for improving core strength and stability. See 'Related Resources' below for... View More
After the initial burst of fitness enthusiasm is over, a client can sometimes get flaky. Suddenly training sessions don't take the precedence they once did, eating gets sloppy, and body fat and circumference... View More
The working theme forthis issue of PFP was "Sales Stinks." Notbecause there isanything inherently wrong with selling -- in fact, it's criticalto staying in business --but because most trainers perceive... View More
I know the resistance we, as fitnessprofessionals, have toward selling.Not only do I know it first hand, I understand it. We're notwired tosell. We're wired to help people. Offering assistance comesnaturallyfor... View More
I believe in adding onvalue rather than cutting my price. Like you, Icharge a fair price formy services and give clients every penny's worth.Communicating that valueto a prospect is easy when they are... View More
The concept of bartering is not new. Over the years, I have bartered services for things like accounting, catering, ad space and photography. I view it somewhat like a marriage: It's rarely ever an equal... View More
A slowdown in attendance only makes it all the more important that you pick up the pace on promoting your studio. Keep catering to your target market, but cast a wider net to capture a greater audience.... View More
We all want our clients to be healthy, but I discovered early on that very few people buy health or wellness. What they do buy is fat loss, better energy, a happy mood, better sex and looking younger,... View More
Nicki Anderson realized early in life how painful it is to be obese. And when she discovered the nutrition/ exercise cure, she planted the seeds for a future career as a highly regarded trainer, successful... View More
Some of you reading this might be a littletoo young to remember, but there was a comedian back in the '80s when I wasgrowing up named Rodney Dangerfield. He's the guy that used tocomplain about how he... View More
