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Sept. 8 2021
One of the most important decisions you have when deciding which software platforms to purchase as a fitness business owner is whether you want to use a closed or an open software platform. If you are
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July 15 2021
By getting creative with online platforms, you can still give your clients the personal interaction they crave... View More
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Sept. 8 2020
Fitness professionals have experienced a sharp pivot in recent months — from live group fitness experiences and one-on-one coaching to the world of virtual fitness. As gym closures began to hit the
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July 2 2020
The hidden costs to building custom software... View More
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June 10 2020
The future of fitness is trending toward an online presence... View More
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Feb. 25 2020
An average client sees a fitness professional three times a week; that’s a total of about three hours. Three hours out of 168 hours in a week; 12 hours out of 672 in a four-week span. One of the... View More
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Feb. 25 2020
Technology has taken over fitness. Everywhere you look, your potential clients are tracking their workouts and nutrition on their watches and phones, downloading how-to videos from the internet, and j
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Feb. 19 2020
Seven in ten business leaders today are worried about their ability to adopt new technologies, according to the 2018 Insight Intelligent Technology Index... View More
Social
June 1 2019
Social media can be your ticket to free advertising if you know how to use it. But you’ve got to stand out to get noticed... View More
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Nov. 7 2018
With FDA approval expected, makers of acclaimed European fitness technology, whole body Electro Muscle Stimulation (EMS), plan to launch a widespread U.S. rollout beginning with an immersive showcase... View More
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June 10 2018
The old-school days of spending big money running Facebook Ads to cold audiences are over... View More
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Oct. 15 2017
Facebook Live gets better reach and engagement than anything. But going live can be scary for some fitness professionals... View More
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Sept. 19 2017
The demand for video content allows the opportunity to work with businesses to create captivating and unique marketing material... View More
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Sept. 15 2017
If your fitness content doesn’t Educate, Inspire or Entertain (EIE) your Facebook fans, then it’s probably not worth posting... View More
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Aug. 15 2017
Take action to start leveraging Instagram for your business... View More
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July 15 2017
To get the most bang for your buck on social media, create fitness content that can be repurposed... View More
VideoDemand
Nov. 1 2016
You don’t have to be in the film industry to see that Video On Demand is all the rage... View More
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Aug. 1 2016
Look to some of the most visible fitness professionals in our industry for help with effective social media messaging... View More
SocialMediaHelp
June 1 2016
Without an effective online marketing strategy, you will be working out alone... View More
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Dec. 15 2015
Potential clients love to see what trainers have to say and to see if their content aligns with their beliefs. Now is a perfect time to start spreading your message via a blog... View More

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