A highly sought-after customer acquisition and monetization specialist, Joey Percia works with coaches, consultants, and trainers to enroll more clients into their premium-priced programs. With clients in multiple countries and 36 different industries, he’s helped generate multiple millions in sales. Joey’s book, "Why Do You Hate Money?" has been referred to as “the health, fitness, and wellness marketing bible” by industry-leading experts and is said to be a must-read for anyone in the industry. Joey is also a member of our PFP Advisory Board.