If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better, how to be more professional, how to look the part, how to brand yourself, etc. While all of this is important in building your business, don't forget to always be you.
Sometimes we get so carried away trying to be better, we overlook our biggest asset: ourselves; the way we already are. If you have any regular clientele at all, you already have a following - people who like you, not because you placed the best ad or come up with the best exercises. Continue to let the real you shine; find opportunities to let your personality sell itself. When clients feel like they really connect with you, they're hooked!
