In my 11 years in our great business, the single most impactful marketing strategy has always been word of mouth. I have seen gyms pour thousands of dollars into print media, social media, television advertising... View More
Should food products be labeled with traffic light symbols to make health-related information on ingredients easier to understand? This question has remained a subject of debate. Now researchers at the... View More
If you're on a diet, just skipping dessert can seem like a huge accomplishment, leading you to think you're well on your way to losing weight. According to a new study in the Journal of Consumer Research,... View More
Led by researchers from the Johns Hopkins Bloomberg School of Public Health in Baltimore, MD, the study reveals that if one spouse increases their physical activity, the other spouse is much more likely... View More
Most people consume more salt than they need and therefore have a higher risk of heart disease and stroke, which are the two leading causes of death worldwide. But a study published by Cell Press in Cell... View More
People with poor physical fitness in their 40s may have lower brain volumes by the time they hit 60, an indicator of accelerated brain aging, according to new research presented at the American Heart Association... View More
A team of Spanish scientists proves that subjects who present higher levels of persistent organic pollutants in their organism also suffer from higher cholesterol and triglycerides levels. A team of Spanish... View More
Patients at risk for diabetes or heart disease may want to choose their workout intensity based on health goals, according to an article being published in Annals of Internal Medicine. Exercise has been... View More
The increasing population of aging adults continues to highlight the importance for fitness professionals to be acutely aware of safe exercise for frail elders and adults with special needs. In the second... View More
According to a new study by cardiologists at Johns Hopkins Medicine in Baltimore, MD, analyzing the ability of patients to exercise on a treadmill at increasing speed and incline could help to predict... View More
Developing reactive stability and kinetic chain strength is important for athletes looking to perform their best. The Surge offers a great challenge to the human body through the use of water resistance
There is a lot of opportunity in the corporate wellness space for fitness professionals. If you're ready to explore corporate wellness, or if you've been trying to tap into the market with little or no... View More
Football helmet add-ons such as outer soft-shell layers, spray treatments, helmet pads and fiber sheets may not significantly help lower the risk of concussions in athletes, according to a study presented... View More
Nurture, not nature, could be a larger issue when dealing with the obesity epidemic Some scientists say that when mothers eat poorly during pregnancy, they pass along traits to their children that make... View More
The number of calories you need to eat each day depends on several factors, including your age, size, height, sex, lifestyle, and overall general health. A physically active 6ft 2in male, aged 22 years,... View More
Injection that makes muscles less energy efficient may have potential as weight-loss therapy to treat obesity. What started as an evolutionary protection against starvation has become a biological "bad... View More
Looking to save money on your next shopping trip? Better eat something before you head to the mall. According to new research from the University of Minnesota's Carlson School of Management, hunger increases... View More
