Successful messaging is anything that values your audience/followers and ultimately resonates with them... View More

Learn how to shift your sales conversations to limit prospect objections, using the 4-step GROW model (Goals, Reality, Options, We)... View More

With over 36,000 gyms open in the U.S. alone, there is no shortage of competition in the fitness industry. Learn more about assessing the value of a business partner in this feature article!... View More

Individual mindsets are no different than the individuality of biomechanics, nutritional profiles or strengths and weaknesses. Assess your clients regularly to take the guesswork out of your training sessions!

A few key steps to assist with the process of creating company culture!... View More

The demand for video content allows the opportunity to work with businesses to create captivating and unique marketing material... View More

Darcy Manlansing and his staff of personal trainers have been tirelessly dedicated to educating and empowering their clients... View More

Sledgehammer slams using the MostFit Core Hammer will facilitate total body conditioning and improve anaerobic conditioning... View More

If your fitness content doesn’t Educate, Inspire or Entertain (EIE) your Facebook fans, then it’s probably not worth posting... View More

Pam Connolly has released a motivational book that is perfectly captured in its title... View More

The torso rotation lunge using the MostFit Core Hammer will facilitate pillar strength and stability, as well as improve dynamic hip stability in functional patterns... View More

It’s common for fitness businesses to “leak” money without even knowing it... View More

The NCCA accredited the WORLD INSTRUCTOR TRAINING SCHOOLS Certified Personal Trainer for a five-year period, expiring 8/14/22, during its recent meeting.Founded in July 1993, W.I.T.S., is a profession

Obtaining an accredited nutrition certification has the potential to raise the pay for a fitness professional by at least $6,000 annually... View More

Are you maximizing your group exercise program by offering variety and a workout routine to attract and retain members?... View More

Ralph Roberts has taken the same passion for sport to his calling as a fitness professional... View More

This Iso split squat with diagonal shoulder raise will improve shoulder and lower extremity strength, while facilitating integrated stability throughout the entire kinetic chain... View More

Take action to start leveraging Instagram for your business... View More

If you want to stand out in an industry that has no rules, you should consider stepping-up your game... View More

This book is a complete guide for any runner, whether a novice aspiring to run a first race or an experienced runner seeking to better perform and run for life... View More