Whether you’re seeking your very first client or just need some fresh ideas to get new business, here are 10 strategies that may inspire you... View More
This exercise is an excellent way to advance a traditional side plank exercise to incorporate in some additional rotator cuff strengthening... View More
With 300 full-color exercise photos and 100 anatomy illustrations, the book helps show how to target specific muscles through specific exercises... View More
Despite growing popularity and adoption of programs incorporating heart rate (HR) zone methodology, the fitness industry, in general, appears to lack a solid understanding of the scientific facts and limitations... View More
The ever-diminishing levels of health insurance benefits are leading to an earlier discharge of patients from hospitals and physical therapy clinics. Patients are left with additional work to be done but... View More
Do you have a goal that you want to pursue and you’re finding it difficult to take that first step toward making this goal a reality? What is holding you back? What has stopped you from taking those
It’s in our professional DNA and genetic make-up as personal trainers to do the basic components of our job description extremely well. The well-being and success of our clients and the reputable... View More
Most services are sold instead of bought; there is a huge difference, especially in fitness. As fitness professionals, our communication skills and the ability to listen to our clients, authentically,... View More
How we think, how we act and how we communicate all determine how successful we are as fitness professionals. Here’s why fitness professionals should use the philosophy of Think like a skeptic,... View More