Nearly 80 million US adults have cardiovascular disease (CVD), resulting in a 314 billion dollar price tag. So it is no wonder that those in the fitness industry are on a constant mission to improve those... View More
Well before you became a trainer, you probably noticed people who descended upon the gym in droves every January. By March, they were long gone. Looking back with the knowledge I've gained, I wonder how... View More
After five years as Club Manager, you are promoted to Vice President. Your first task is to fill your position and find someone to manage the club. Do you: · Promote... View More
It takes passion, knowledge and salesmanship to make it as a personal trainer. Now it's time to use these same competencies to achieve a new personal best in your income, the factor that allows you to... View More
When new clients hand fitness professionals their credit card, they are ready to change. But too often, our clients do not have the necessary tools for behavior change, resulting in these clients becoming... View More
The fitness industry is an industry of deception and broken promises. It is filled with companies creating products that do not work. There are dozens of so-called "fitness marketing professionals" that... View More
The personal training industry has more than doubled in recent years. New gyms, studios, franchise business models and countless other opportunities are available to personal trainers today. With so many... View More
Don't let the name fool you. Online personal training is not just for remotely training clients on the Internet anymore. Sure, any independent trainer or fitness facility operator can launch their own... View More
PFP is proud and honored to present our first-ever Lifetime Achievement Award to Phil Kaplan, who we consider to be the Father of Personal Training. Because of his lifetime commitment to elevating the... View More
Kim's Notables: I am the owner of Xtreme Transformations, a 2,400 square foot fitness center in Buford, Georgia, where I serve as a personal trainer to clients aging from 10 to 75 years of age, putting... View More
Health clubs are enjoying a robust growth, according to the International Health, Racquet & Sportsclub Association (IHRSA), with memberships up more than 30% since 2000. In the past year alone, this... View More
opened a personal training studio. He had a monthly net of roughly $11,000 and toed the line of negative cash flow for his first 12 months in business. However, things began to border on desperate, and... View More
Positive psychology, simply stated, is the science of strengths and positive characteristics. It is, in fact, a relatively new field, being officially established by renowned psychologist and former American... View More
In the fitness world, the slogan, "No pain, no gain," means if you work hard enough at your exercise and diet regimen, eventually it will pay off for you. But in the world of managing employee benefits... View More
As fitness and wellness professionals, many have worked hundreds of hours to hone their craft and have spent significant dollars to receive the education and certifications to allow them to positively... View More
For most fitness professionals, prenatal exercise is a topic covered by eight to 10 bullet points in the final chapter of their certification... View More
What would happen if fitness and wellness professionals stopped selling their services and, instead, concentrated on helping their clients clarify the value of training? Would your individual fitness and... View More
We, as fitness and wellness professionals, pursue a noble undertaking, but if you compare the financial state of wellness of the average fitness professional to the financial state of wellness of the average... View More
The days of personal trainers and coaches being a service for the rich and famous is a thing of the past. In fact, for those who have retained personal trainers, it has become less of a luxury and more... View More
"Our practice is all about helping create a habit in people's lifestyles that contributes to a lifetime of wellness — for the entire family." Education: BS in Human Biology and DC, Northwestern... View More
