June 10 2018
The old-school days of spending big money running Facebook Ads to cold audiences are over... View More
Oct. 15 2017
Facebook Live gets better reach and engagement than anything. But going live can be scary for some fitness professionals... View More
Sept. 19 2017
The demand for video content allows the opportunity to work with businesses to create captivating and unique marketing material... View More
Sept. 15 2017
If your fitness content doesn’t Educate, Inspire or Entertain (EIE) your Facebook fans, then it’s probably not worth posting... View More
Aug. 15 2017
Take action to start leveraging Instagram for your business... View More
July 15 2017
To get the most bang for your buck on social media, create fitness content that can be repurposed... View More
Nov. 1 2016
You don’t have to be in the film industry to see that Video On Demand is all the rage... View More
Aug. 1 2016
Look to some of the most visible fitness professionals in our industry for help with effective social media messaging... View More
June 1 2016
Without an effective online marketing strategy, you will be working out alone... View More
Dec. 15 2015
Potential clients love to see what trainers have to say and to see if their content aligns with their beliefs. Now is a perfect time to start spreading your message via a blog... View More
April 10 2015
Regardless of the technology being developed, clients are still human beings... View More
June 1 2013
You are a fitness entrepreneur. Maybe you have been running your own company for a few years now. It has been filled with lucrative periods, as well as fiscally deficient ones. You understand the current... View More
Aug. 24 2012
Why did you start your fitness business? I'm guessing it was because you love being fit and love the way it makes you feel -- so why not share that feeling with others, right? It probably was not because... View More
July 1 2012
It seems to be a common sight these days -- a person has a phone in hand, an iPad and computer nearby... multitasking to the nth degree. To say society is fast-paced is an understatement. We are "plugged... View More
July 1 2012
Technology and the Internet provide a variety of opportunities for fitness entrepreneurs. The web can be a great resource for increasing market awareness in order to promote yourself, your business and... View More
July 1 2012
For a moment, go back to the days not long ago where cell phones simply enabled us to make emergency phone calls, computers were primarily for word processing, and marketing meant putting an ad in the... View More
July 1 2012
I'll admit that I'm not the most technologically savvy individual, but I was on the cutting edge with a custom-built MS-DOS computer software system for my personal training business in 1988. It was one... View More
July 6 2011
The Swedish developer Contenta Software announced today that the highly awaited running app, RunInjuryFree, has been launched for iPhone. It’s now available on the iTunes App Store worldwide. As... View More
Feb. 16 2011
New research at the University of Essex could help athletes train to their maximum potential without putting undue pressure on their muscles. A special wireless device called the iSense has been devised... View More
Jan. 27 2011
LeonardoDa Vinci said "Simplicity is theultimate sophistication." While we may not always take life and careeradvice from Leonardo Da Vinci, that little bit of advice shouldbe kept in mind when designing... View More