Perhaps you’re reading this article because you have trouble understanding your pricing structure. Or you feel like you have run out of time to onboard or even take on new clients. Maybe you are... View More
When people talk about marketing or advertising, they are usually focused on reaching more people. While this is important, it’s only part of the equation when it comes to generating more clients
The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science... View More
How much better would your business be right now if you only lost half of the clients you lost over the past year? If you are like most, I’m sure you are thinking to yourself, “Damn, that would... View More
When it comes to marketing your business, it is highly tempting to promote yourself in every possible way: Instagram, Facebook, YouTube, podcasts, search engines, blogs, you name it. After all, the mo
Wouldn’t it be great if all we had to do in order to grow our business was to purchase some advertisements using our limitless finances that were guaranteed to generate legitimate sales?... View More
I feel like a broken record when I keep saying this past year has been a wild one, but it is simply the truth. It has altered quite a bit when it comes to how we run our fitness businesses. So, as we... View More
Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
Offering running programs at your club will get guaranteed results. When people get results, they keep coming back, and they bring their friends... View More
Understanding the importance of a website, digital marketing and strong online presence when it comes to growing your fitness membership base... View More
