You may have noticed that competition is a bit fiercer, that consumers have more choices than even before to solve their problems. The era of transactional relationships has come to a screeching halt... View More

Continuing education is the standard to maintain certification status but can also be utilized as a marketable tool to enhance your credibility and showcase new skills... View More

In 21 years, I’ve managed to create three things that went viral online. That is one viral piece of content every 7 years. Truthfully, that is a far better average than most who may never create... View More

The number one problem with marketing in the fitness industry is something we call “pitch marketing.”... View More

Executing an attractive marketing and visibility plan can be tricky and sometimes costly; however it is necessary for your business to thrive in the marketplace... View More

Did you know 68% of online experiences start with a search engine? Ask yourself, are you searchable?... View More

When I think about marketing, it’s really just connecting with people — and there are any number of things we can do online that mirror proven offline methods... View More

Perhaps you’re reading this article because you have trouble understanding your pricing structure. Or you feel like you have run out of time to onboard or even take on new clients. Maybe you are... View More

When people talk about marketing or advertising, they are usually focused on reaching more people. While this is important, it’s only part of the equation when it comes to generating more clients

The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science... View More

How much better would your business be right now if you only lost half of the clients you lost over the past year? If you are like most, I’m sure you are thinking to yourself, “Damn, that would... View More

When it comes to marketing your business, it is highly tempting to promote yourself in every possible way: Instagram, Facebook, YouTube, podcasts, search engines, blogs, you name it. After all, the mo

Wouldn’t it be great if all we had to do in order to grow our business was to purchase some advertisements using our limitless finances that were guaranteed to generate legitimate sales?... View More

Let’s face it — it has become nearly impossible for fitness professionals to stand out online... View More

I feel like a broken record when I keep saying this past year has been a wild one, but it is simply the truth. It has altered quite a bit when it comes to how we run our fitness businesses. So, as we... View More

Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ

Social media is a necessary part of any business marketing plan, but it can also be a major time-waster in both obvious and subtle ways... View More

Social media can be your ticket to free advertising if you know how to use it. But you’ve got to stand out to get noticed... View More

A better way to reach your fitness client demographic within Instagram... View More

Keeping up with the competitive fitness market can mean taking a second to look around and find your own edge... View More