Because healthy enrollees cost them less, Medicare Advantage plans would profit from selecting seniors based on their health, but Medicare strictly forbids practices such as denying coverage based on existing... View More

Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction - depending on how they envision the brand, according to a new study in the Journal of Consumer Research. "This research... View More

Despite a tripling of obesity rates in US schools over the last forty years, and an increase in junk foods, candy and sugary drinks availability in schools, a new study claims to demonstrate that the two... View More

Yale School of Medicine researchers have found that the likelihood of becoming disabled with age increases with the following factors: having a chronic condition or cognitive impairment; low physical activity;... View More

Two investigations being published by JAMA reveal that the prevalence of obesity in the United States has not changed considerably. Approximately 1 in 3 adults and 1 in 6 children and adolescents are obese,... View More

An international team of scientists has isolated a natural hormone or chemical messenger in muscle cells that triggers some of the important health benefits of exercise. They have named it "irisin", after... View More

A review article by researchers at Boston University School of Medicine (BUSM) debunks the widely-believed concept that hypertension, or high blood pressure, is the result of excess salt causing an increased... View More

Fiber is probably best known for its ability to help with constipation. But fiber also can lower your risk of diabetes and heart disease. How can you get more fiber? Choose cereals with 'bran' or 'fiber'... View More

According to a recent study by researchers in Family and Community Medicine at the Thomas Jefferson University published in the current issue of the Journal of Obesity, obesity is associated with higher... View More

Knowledge, they say, is power.In today's competitive environment, it is also a requirement for fitness professionals who want to stay on top of their game by expanding their influence and effectively helping... View More

For handball players, ankle sprains are just part of life. But this may be about to change: Christian Peham and colleagues at the University of Veterinary Medicine, Vienna have undertaken a detailed analysis... View More

A worldwide study has shown that physical activity during work and leisure time significantly lowers the risk of heart attacks in both developed and developing countries. Ownership of a car and a television... View More

Over the past 10 years, Americans drank more sugar-sweetened beverages than ever - as much as 13 billion gallons a year - making these drinks the largest source of added sugar and excess calories in the... View More

Most of us get our start in the fitness industry the same way. We are hard-studying kinesiology students in college trying to earn some extra money on the side by filling our schedules with a few clients... View More

An experimental drug that once made the headlines as the "couch potato pill", for its capacity to mimic the effects of exercise in sedentary mice, may have another use, as a way to protect against heat... View More

How do you know if being a personal trainer is your true calling? Are you sure it is what you were meant to do? The following are 10 indicators that will help you answer these questions.1. You can't wait... View More

Parents of picky eaters can encourage their children to eat more nutritionally diverse diets by introducing more color to their meals, according to a new Cornell University study. The study finds that... View More

A systematic review of earlier studies indicates that physical activity and academic performance of children may be positively linked. In the January issue of Archives of Pediatrics & Adolescent Medicine,... View More

Battling colds and doing (or pledging to do) more exercise are familiar activities for most of us in January. But different levels of exercise can actually significantly increase or decrease your chances... View More

When eating in excess, it is the number of calories we consume rather than protein that raises total body fat, researchers from the Pennington Biomedical Research Center, Baton Rouge, Louisiana, USA, reported... View More