The too-nice-trainer or gym owner needs to realize that some people will inevitably see niceness as weakness and look to exploit that... View More

This checklist highlights items that have the potential to give fitness professionals and business owners a slight advantage... View More

Fitness professionals must evolve and come to realize that mindset is much more than just motivation... View More

It is imperative that you make your website standout, connect with your visitors and capture more leads. Here are 5 hacks to making a fitness website that can have a direct impact on your business... View More

In this world, there are men – and then there are giants. Frederick C. Hatfield – known to most in our industry as “Dr. Squat” – was always destined to be part of the latter... View More

“When should I jump?” This is a question many personal trainers (CPTs) ask themselves during challenging points in their careers... View More

Learn how to shift your sales conversations to limit prospect objections, using the 4-step GROW model (Goals, Reality, Options, We)... View More

With over 36,000 gyms open in the U.S. alone, there is no shortage of competition in the fitness industry. Learn more about assessing the value of a business partner in this feature article!... View More

How do you differentiate yourself? Here are a couple of suggestions... View More

Low-cost policies are not a bargain if charges for certificates of insurance or for adding “additional insureds” to the policy are applied. ... View More

To thrive in this industry, you must be willing to spend equal time working on your business as you do working in your business. In other words, you must set aside a good chunk of time each week, month... View More

If you want to stand out in an industry that has no rules, you should consider stepping-up your game... View More

It’s not enough to know your craft and give your clients a world class experience. You must collaborate... View More

"What's next?" That is the question that drives professionals to seek advice, consider their options and plan for the future... View More

The starting point for operational improvement is recognizing where a business owner may currently have issues. Here are 10 areas where mistakes are made across a wide variety of fitness businesses... View More

In 2001, Lisa Druxman wanted to find a way to continue her passion as a fitness professional and take care of herself while juggling the challenges of being a new mother... View More

The ever-diminishing levels of health insurance benefits are leading to an earlier discharge of patients from hospitals and physical therapy clinics. Patients are left with additional work to be done but... View More

Ryan Ketchum examines where the Fitness industry is headed and how that impacts you and your business... View More

Do you have a goal that you want to pursue and you’re finding it difficult to take that first step toward making this goal a reality? What is holding you back? What has stopped you from taking those

It’s in our professional DNA and genetic make-up as personal trainers to do the basic components of our job description extremely well. The well-being and success of our clients and the reputable... View More