Technology has taken over fitness. Everywhere you look, your potential clients are tracking their workouts and nutrition on their watches and phones, downloading how-to videos from the internet, and j

Social media can be your ticket to free advertising if you know how to use it. But you’ve got to stand out to get noticed... View More

With FDA approval expected, makers of acclaimed European fitness technology, whole body Electro Muscle Stimulation (EMS), plan to launch a widespread U.S. rollout beginning with an immersive showcase... View More

The old-school days of spending big money running Facebook Ads to cold audiences are over... View More

Facebook Live gets better reach and engagement than anything. But going live can be scary for some fitness professionals... View More

The demand for video content allows the opportunity to work with businesses to create captivating and unique marketing material... View More

If your fitness content doesn’t Educate, Inspire or Entertain (EIE) your Facebook fans, then it’s probably not worth posting... View More

Take action to start leveraging Instagram for your business... View More

To get the most bang for your buck on social media, create fitness content that can be repurposed... View More

You don’t have to be in the film industry to see that Video On Demand is all the rage... View More

Look to some of the most visible fitness professionals in our industry for help with effective social media messaging... View More

Without an effective online marketing strategy, you will be working out alone... View More

Potential clients love to see what trainers have to say and to see if their content aligns with their beliefs. Now is a perfect time to start spreading your message via a blog... View More

Regardless of the technology being developed, clients are still human beings... View More

You are a fitness entrepreneur. Maybe you have been running your own company for a few years now. It has been filled with lucrative periods, as well as fiscally deficient ones. You understand the current... View More

Why did you start your fitness business? I'm guessing it was because you love being fit and love the way it makes you feel -- so why not share that feeling with others, right? It probably was not because... View More

Technology and the Internet provide a variety of opportunities for fitness entrepreneurs. The web can be a great resource for increasing market awareness in order to promote yourself, your business and... View More

I'll admit that I'm not the most technologically savvy individual, but I was on the cutting edge with a custom-built MS-DOS computer software system for my personal training business in 1988. It was one... View More

For a moment, go back to the days not long ago where cell phones simply enabled us to make emergency phone calls, computers were primarily for word processing, and marketing meant putting an ad in the... View More

It seems to be a common sight these days -- a person has a phone in hand, an iPad and computer nearby... multitasking to the nth degree. To say society is fast-paced is an understatement. We are "plugged... View More