Imagine walking into a digitized gym where every machine and barbell is equipped with smart weights and is connected to your client’s wearable device, an app and a leaderboard. It might seem like... View More
Technology can help. It provides the data we need to make the good decisions that help us build what we all want — more profitable businesses... View More
One of the most important decisions you have when deciding which software platforms to purchase as a fitness business owner is whether you want to use a closed or an open software platform. If you are
Many trainers who have transitioned to online have found that the length of time clients stay is often shorter than that of offline clients. It makes sense... View More
When I think about marketing, it’s really just connecting with people — and there are any number of things we can do online that mirror proven offline methods... View More
An average client sees a fitness professional three times a week; that’s a total of about three hours. Three hours out of 168 hours in a week; 12 hours out of 672 in a four-week span. One of the... View More
When people talk about marketing or advertising, they are usually focused on reaching more people. While this is important, it’s only part of the equation when it comes to generating more clients
Creating a good relationship with technology in fitness management means finding the sweet spot between putting our heads in the sand and running ragged trying to keep up... View More
It’s scary to think that technology can replace humans.At some level (at least let’s hope) nothing will replace human connection. We need it if we plan to thrive as humanity... View More
The participants in one of our coaching programs recently completed a MyZone Challenge. Using MyZone belts, we connected through the app to follow each other’s workouts and to track our own progress
Fitness professionals have experienced a sharp pivot in recent months — from live group fitness experiences and one-on-one coaching to the world of virtual fitness. As gym closures began to hit the
Technology has taken over fitness. Everywhere you look, your potential clients are tracking their workouts and nutrition on their watches and phones, downloading how-to videos from the internet, and j
