Compared to a standard carbohydrate supplement, a low-carbohydrate beverage with added protein leads to longer endurance times in cyclists, reports the October issue of the The Journal of Strength and... View More

t's official: Mouth-to-mouth resuscitation died today. The American Heart Association (AHA) today issued new guidelines for cardiopulmonary resuscitation, better known as CPR, making rapid chest compressions... View More

I'm sure you've heard it a million times: "Don’t give away your services. It devalues you as a professional. Doctors don't give away their time." As a professional, you should charge your normal... View More

Talk might be cheap, but public speaking is good for the bottom line. Premier voices in our industry are now recognized worldwide: JC Santana, Paul Chek, Bob Esquerre and so many others. Have you heard... View More

The battling ropes are a tool once used only for training MMA fighters and hard-core athletes. I went back and forth about whether I wanted to invest in one for my clients and for my own use, and I finally... View More

I want to talk to you about a topic that's pretty elusive to most health club operators and trainers: converting members into personal training clients. In fact, most health clubs undervalue the benefits... View More

Many women have trouble finding time to exercise in their busy lifestyles. That's especially true for pregnant women who live in northern climates such as Canada, where the weather can limit outdoor activity... View More

Fibromyalgia (FM) is a debilitating condition affecting 11-15 million individuals in the US alone. FM carries an annual direct cost for care of more than $20 billion and drug therapies are generally only... View More

There may be a fundamental link between aspects of an individual's personality and their capacity to exercise or generate energy, recent research suggests. Humans are not the only animals that choose to... View More

I began coaching when I was 15 years old as an assistant for a summer club swim team in Roswell, Georgia. I wrestled in high school in Littleton, Colorado and always had trouble making weight. Those were... View More

For those with triathlon or cycling clients, this a great book to recommend or keep in your arsenal. The Time-Crunched Cyclist, written by Lance Armstrong's personal cycling coach Chris Carmichael, offers... View More

In a continuation of his BOSU Balance Trainer series, Brian combines the plank and Balance Trainer to create a simple exercise for improving core strength and stability. See 'Related Resources' below for... View More

After the initial burst of fitness enthusiasm is over, a client can sometimes get flaky. Suddenly training sessions don't take the precedence they once did, eating gets sloppy, and body fat and circumference... View More

A new study published at the weekend reports the findings of a large scale genetic study that identifies 13 new genes associated with body fat distribution, seven of which appear to have stronger effects... View More

The working theme forthis issue of PFP was "Sales Stinks." Notbecause there isanything inherently wrong with selling -- in fact, it's criticalto staying in business --but because most trainers perceive... View More

I know the resistance we, as fitnessprofessionals, have toward selling.Not only do I know it first hand, I understand it. We're notwired tosell. We're wired to help people. Offering assistance comesnaturallyfor... View More

I believe in adding onvalue rather than cutting my price. Like you, Icharge a fair price formy services and give clients every penny's worth.Communicating that valueto a prospect is easy when they are... View More

The concept of bartering is not new. Over the years, I have bartered services for things like accounting, catering, ad space and photography. I view it somewhat like a marriage: It's rarely ever an equal... View More

A slowdown in attendance only makes it all the more important that you pick up the pace on promoting your studio. Keep catering to your target market, but cast a wider net to capture a greater audience.... View More

We all want our clients to be healthy, but I discovered early on that very few people buy health or wellness. What they do buy is fat loss, better energy, a happy mood, better sex and looking younger,... View More