The working theme forthis issue of PFP was "Sales Stinks." Notbecause there isanything inherently wrong with selling -- in fact, it's criticalto staying in business --but because most trainers perceive... View More

I know the resistance we, as fitnessprofessionals, have toward selling.Not only do I know it first hand, I understand it. We're notwired tosell. We're wired to help people. Offering assistance comesnaturallyfor... View More

I believe in adding onvalue rather than cutting my price. Like you, Icharge a fair price formy services and give clients every penny's worth.Communicating that valueto a prospect is easy when they are... View More

The concept of bartering is not new. Over the years, I have bartered services for things like accounting, catering, ad space and photography. I view it somewhat like a marriage: It's rarely ever an equal... View More

A slowdown in attendance only makes it all the more important that you pick up the pace on promoting your studio. Keep catering to your target market, but cast a wider net to capture a greater audience.... View More

We all want our clients to be healthy, but I discovered early on that very few people buy health or wellness. What they do buy is fat loss, better energy, a happy mood, better sex and looking younger,... View More

Nicki Anderson realized early in life how painful it is to be obese. And when she discovered the nutrition/ exercise cure, she planted the seeds for a future career as a highly regarded trainer, successful... View More

Some of you reading this might be a littletoo young to remember, but there was a comedian back in the '80s when I wasgrowing up named Rodney Dangerfield. He's the guy that used tocomplain about how he... View More

According to a new study being published in Annals of Internal Medicine, the flagship journal of the American College of Physicians, lack of sleep may hinder a dieter's ability to shed excess body fat.... View More

Using ice cream, candy bars and energy drinks to help volunteers gain weight, Mayo Clinic researchers have discovered the mechanisms of how body fat grows. Increased abdominal fat seems to heighten risk... View More

A special article published in the journal Nutrition sharply criticizes the recent Report of the 2010 Dietary Guidelines Advisory Committee (DGAC). Authors Hite et al. argue the Report fails to conform... View More

For the past three decades, saturated fat has been considered a major culprit of cardiovascular disease (CVD) and as a result dietary advice persists in recommending reduced consumption of this macronutrient.... View More

With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More

I had a couple of really neat things happen this week at work. We had a client named "Jim" that did incredible things with us a couple of years ago. He is a 47-year -old business owner who is very busy... View More

By Dennis Thompson HealthDay Reporter Think recess, and you'll probably smile. What wasn't to like about a break in the school day set aside for running and playing, for friends and fun? Now fast-forward... View More

The Public Speaking Payoff, Part 2: The Work is the second part of Ilene Bergelson's two-part article on successful public speaking events. If you haven't yet, check out Part 1 in the October issue of... View More

Children who practice healthy lifestyle habits such as eating fruits and vegetables and engaging in physical activity may be negatively impacting their health because they tend to consume large amounts... View More

Thirty percent of Mexican adults are obese as are 28% of Americans, the two fattest nations in the world, according to a book just published by the OECD (Organization for Economic Co-operation and Development).... View More

DALLAS, September 23, 2010 -- The National Athletic Trainers' Association (NATA), a not-for-profit organization representing 33,000 members of the athletic training profession, endorsed the Protecting... View More

In a continuation of his BOSU Ball series, Brian adds the BOSU Ball to the Single-Leg Lateral Reach to create a great exercise for injury prevention, general strengthening, ankle/knee/hip rehab and performance... View More