There may be a fundamental link between aspects of an individual's personality and their capacity to exercise or generate energy, recent research suggests. Humans are not the only animals that choose to... View More

I began coaching when I was 15 years old as an assistant for a summer club swim team in Roswell, Georgia. I wrestled in high school in Littleton, Colorado and always had trouble making weight. Those were... View More

For those with triathlon or cycling clients, this a great book to recommend or keep in your arsenal. The Time-Crunched Cyclist, written by Lance Armstrong's personal cycling coach Chris Carmichael, offers... View More

In a continuation of his BOSU Balance Trainer series, Brian combines the plank and Balance Trainer to create a simple exercise for improving core strength and stability. See 'Related Resources' below for... View More

After the initial burst of fitness enthusiasm is over, a client can sometimes get flaky. Suddenly training sessions don't take the precedence they once did, eating gets sloppy, and body fat and circumference... View More

A new study published at the weekend reports the findings of a large scale genetic study that identifies 13 new genes associated with body fat distribution, seven of which appear to have stronger effects... View More

The working theme forthis issue of PFP was "Sales Stinks." Notbecause there isanything inherently wrong with selling -- in fact, it's criticalto staying in business --but because most trainers perceive... View More

I know the resistance we, as fitnessprofessionals, have toward selling.Not only do I know it first hand, I understand it. We're notwired tosell. We're wired to help people. Offering assistance comesnaturallyfor... View More

I believe in adding onvalue rather than cutting my price. Like you, Icharge a fair price formy services and give clients every penny's worth.Communicating that valueto a prospect is easy when they are... View More

The concept of bartering is not new. Over the years, I have bartered services for things like accounting, catering, ad space and photography. I view it somewhat like a marriage: It's rarely ever an equal... View More

A slowdown in attendance only makes it all the more important that you pick up the pace on promoting your studio. Keep catering to your target market, but cast a wider net to capture a greater audience.... View More

We all want our clients to be healthy, but I discovered early on that very few people buy health or wellness. What they do buy is fat loss, better energy, a happy mood, better sex and looking younger,... View More

Nicki Anderson realized early in life how painful it is to be obese. And when she discovered the nutrition/ exercise cure, she planted the seeds for a future career as a highly regarded trainer, successful... View More

Some of you reading this might be a littletoo young to remember, but there was a comedian back in the '80s when I wasgrowing up named Rodney Dangerfield. He's the guy that used tocomplain about how he... View More

According to a new study being published in Annals of Internal Medicine, the flagship journal of the American College of Physicians, lack of sleep may hinder a dieter's ability to shed excess body fat.... View More

Using ice cream, candy bars and energy drinks to help volunteers gain weight, Mayo Clinic researchers have discovered the mechanisms of how body fat grows. Increased abdominal fat seems to heighten risk... View More

A special article published in the journal Nutrition sharply criticizes the recent Report of the 2010 Dietary Guidelines Advisory Committee (DGAC). Authors Hite et al. argue the Report fails to conform... View More

For the past three decades, saturated fat has been considered a major culprit of cardiovascular disease (CVD) and as a result dietary advice persists in recommending reduced consumption of this macronutrient.... View More

With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More

I had a couple of really neat things happen this week at work. We had a client named "Jim" that did incredible things with us a couple of years ago. He is a 47-year -old business owner who is very busy... View More