Well, first off I wouldn't recommend even calling them "seniors," or thinking of them that way. But for the sake of the article, who is a senior these days? For starters, no one in their 50s thinks of themselves as a senior, unless they have really had some health issues or injuries. Even people in their 60s rarely think of themselves as senior. So be careful using that word and embrace the opportunities that come with aging and how many potential clients want to age gracefully, powerfully, dynamically!