July 18 2007
Today, the adult fitness group, including the expansive generation of baby boomers as well as an increasing number of generation x, is looking for a fitness program that goes beyond just improving... View More
July 18 2007
Seventy, 71, 72. Time's up. "Your resting heart rate is 72." Beat, beat, beat, silence. "Your blood pressure is 136 over 84." Pinch, bend, stretch, yawn. It grew tiresome, this same, repetitive routine... View More
June 14 2007
The number one goal of most of our clients is aesthetics — to either lose fat or gain muscle. It may, or may not, be surprising to learn that functional training, when applied correctly, can help... View More
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June 14 2007
Over the last several decades, the fitness industry has grown extensively. In fact, fitness professionals are often considered the gatekeepers of dispensing information on exercise and nutrition. But while... View More
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June 14 2007
Are you one of the many trainers, coaches or therapists that are currently training clients for golf? Quite possibly, you may have had to turn away a potential client due to your unfamiliarity with the... View More
April 25 2007
For a long time potatoes have been America's favorite vegetable, so why are diet books, popular magazine and self-proclaimed nutritionists now telling us to stop eating them? We have been persuaded into... View More
April 24 2007
"I'll start tomorrow; if I am strict enough and hard enough on myself, maybe I'll change; I don't trust myself with food, so I have to keep dieting." If you're like most fitness and wellness professionals,... View More
Feb. 22 2007
We all have them: Clients who frequently miss or cancel appointments; clients who sabotage their goals with unhealthy eating habits; clients who make plans to work out more and eat better but don't stick... View More
Feb. 22 2007
Profit isn't that what we all want to achieve? An essential factor in gaining substantial ROI in your business and, in turn, profit, lies in the retention of your existing clients. In fact, it costs four... View More
Feb. 22 2007
In today's world, there is an increasing awareness of how sedentary lifestyles and poor nutritional habits affect our children's overall health and wellness. As fitness professionals, we are aware that... View More
Jan. 16 2007
The landscape of the fitness industry and the personal training field has evolved dramatically over the last decade. As American consumers begin to be more and more concerned with their own health and... View More
Jan. 16 2007
Americans are enjoying physical activity in record numbers, and it's no surprise that physical injuries are on the rise as well. Lower extremity injuries, including those to the hip, knee, foot and ankle,... View More

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