It's the age-old question, "How do you help clients reach personal goals if they won't help themselves?" Odds are you have struggled with this question before. As a new trainer, you may have continued... View More
Metabolism is almost a mythical word. Everyone talks about it, yet few really know what it is. In fact, it's not uncommon to hear clients say things like, "My metabolism is slow," "I shut down my metabolism... View More
It is well documented that while exercise may not cure many of the illnesses and diseases that are brought on by aging, it can definitely help to slow down or even reverse some of the adverse affects... View More
One of the most important characteristics that separate the great trainers from just the good ones is the ability to understand what's really working and to project the fitness trends to come in the months... View More
Today, the adult fitness group, including the expansive generation of baby boomers as well as an increasing number of generation x, is looking for a fitness program that goes beyond just improving... View More
The number one goal of most of our clients is aesthetics — to either lose fat or gain muscle. It may, or may not, be surprising to learn that functional training, when applied correctly, can help... View More
Over the last several decades, the fitness industry has grown extensively. In fact, fitness professionals are often considered the gatekeepers of dispensing information on exercise and nutrition. But while... View More
Are you one of the many trainers, coaches or therapists that are currently training clients for golf? Quite possibly, you may have had to turn away a potential client due to your unfamiliarity with the... View More
For a long time potatoes have been America's favorite vegetable, so why are diet books, popular magazine and self-proclaimed nutritionists now telling us to stop eating them? We have been persuaded into... View More
"I'll start tomorrow; if I am strict enough and hard enough on myself, maybe I'll change; I don't trust myself with food, so I have to keep dieting." If you're like most fitness and wellness professionals,... View More
We all have them: Clients who frequently miss or cancel appointments; clients who sabotage their goals with unhealthy eating habits; clients who make plans to work out more and eat better but don't stick... View More
Profit isn't that what we all want to achieve? An essential factor in gaining substantial ROI in your business and, in turn, profit, lies in the retention of your existing clients. In fact, it costs four... View More
In today's world, there is an increasing awareness of how sedentary lifestyles and poor nutritional habits affect our children's overall health and wellness. As fitness professionals, we are aware that... View More
The landscape of the fitness industry and the personal training field has evolved dramatically over the last decade. As American consumers begin to be more and more concerned with their own health and... View More
Americans are enjoying physical activity in record numbers, and it's no surprise that physical injuries are on the rise as well. Lower extremity injuries, including those to the hip, knee, foot and ankle,... View More
