book review

Dan Kennedy is a legend in the realm of sales, copyrighting, marketing and business strategy. While the first edition of The Ultimate Sales Letter is well over 20 years old, it was the first book my business coached suggested I use when I was ready to write my first sales website. Now in its fourth edition, The Ultimate Sales Letter offers relevant step-by-step strategies for even the most novice salesperson. While this may not be a "fitness-focused" book, this book should remain within arms-length at all times as it will be instrumental in teaching you how to sell your passion and help change many, many more lives.

The Ultimate Sales Letter is available on