Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More
Life's activities compete for time, and when push comes to shove, a workout is often the first thing to slide. When time is limited or you want to offer something different, yet effective, to group fitness,... View More
Whether you’re just starting out in the fitness industry as a personal trainer or are a seasoned veteran with years of experience, this thought has probably crossed your mind: “Am I maximizing... View More
Kaiser Serajuddin, a frequent PFP columnist/writer and personal trainer, recently got up close and personal about the state of the fitness industry with PFP Editor Shelby Murphy.Listen, learn and let... View More
Senate Bill 870 was introduced to the Massachusetts Senate by Richard Moore. The bill, if approved, would place a variety of costly, burdensome requirements on personal trainers wishing to practice in... View More
Deciding whether to franchise or go solo with regards to boot camps isn't quite as easy as choosing an ice cream flavor. Lucky for you, a feature to help you make this decison is now available exclusively... View More
Whether you’re teaching 40 health club members or 400 conference attendees, seek to include and inspire in your yoga group classes. Personally, I never bring notes, and I rarely write an outline.... View More
Over the last few years, one-on-one personal training has solidifi ed its spot as a popular service in the middle and upper income groups. During that same time, the profession of personal training has... View More
To all those who have come to know, love, work with and respect my friend and co-worker, Rocky Tharpe, I write this message of his passing. My brother Joe told me many times of when he first met Rocky.... View More
Brian Schiff continues his series on functional training with steps on how to perform the long step forward lunge, without a stride. This simple, two-step exercise is ideal for those with knee or patello-femoral... View More
Fitness Anywhere was named to Outside magazine's second annual "Best Places to Work" list. Fitness Anywhere was ranked No. 22 out of 30 selected companies. The full list and related story is published... View More
If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More
The Colorado Physical Activity and Nutrition Program is encouraging families and communities across Colorado to participate in "Turnoff Week," by turning off their televisions and video games for seven... View More
Drinking at least one glass of low sodium vegetable juice daily may help overweight people with metabolic syndrome achieve better weight loss results. A study, conducted at the Baylor College of Medicine... View More
Staying slim is good for the planet, according to two UK researchers who concluded that because food production has a big impact on global warming, a lean population such as that of Vietnam will eat nearly... View More
Fitness Anywhere has announced a partnership with Athletes’ Performance (AP), a leader in integrated performance training, to become the exclusive provider of Suspension Training equipment, programming,... View More
It’s as common a morning routine as brushing your teeth, combing your hair and getting that first cup of coffee is to do some stretching, like touching our toes, the way we learned when we were kids.... View More
It's getting hot around the Midlands inside yoga studios. A new twist on the exercise is rapidly gaining in popularity. It's called "hot yoga," a series of yoga poses done in a heated room - a very heated... View More
Men with high cholesterol can do their bodies well through strength training, without the need for protein supplements, a small study suggests. Strength training is known to build muscle mass, aid weight... View More
Fitness company Nautilus, Inc., on being alerted that counterfeit goods entered Canada, filed suit against the importer/distributor, SC Excel Technology, Inc. (dba Duro Fitness) of Montreal, Canada and... View More
