Do you know the best investment you can make? It’s an investment in yourself.

That’s right. Investing in your personal growth and development is invaluable, and necessary, in the rapidly changing environment of the fitness industry. As science continues to evolve and new products and services come on the market regularly, it is important to continue your education in order to provide the best experience for your clients.

Here are three suggestions to make sure that lifelong learning remains a priority:

1. Attend at least one live conference or certification training each year
The industry provides many conferences and certifications that allow you to network with other fitness professionals as well as grow your skill set. Staying on the cutting edge means making a commitment to attend at least one live event per year.

2. Read at least one growth-oriented book per month
Reading is inexpensive and you can do it anywhere. You can even “read” an audiobook or listen to a good podcast while you work out. Get in the habit of reading a book each month on a topic that will improve your skills and knowledge base.

3. Join a professional organization or mastermind group
Surrounding yourself with people who have a commitment to growth can significantly accelerate your success. In fact, when groups of people work together to achieve goals, magic can happen. Join a local professional organization or industry-specific mastermind program to help fast-track your success.

Just remember that your degree or certification is a beginning, not an end. Lifelong learning is the key to your continued growth and that investment in yourself will ensure that you continue to give the very best to your clients. Learning never ends, and it is the very best investment you can make.

Kelli Watson is a best-selling author, coach and presenter. She coaches fitness professionals and business executives through the Todd Durkin Mastermind Group and the Todd Durkin IMPACT Coaching Program. In 2017, she co-founded Scriptor Publishing Group, a publishing company dedicated to helping people share their stories and publish their books. With more than 15 years of industry experience, she specializes in business and personal development, helping fit pros and business owners discover their keys to success. Email