Giovanni Roselli, our August 2018 PFP Trainer of the Month, models the credibility and experience, integrity and professionalism that any industry would want as a representative of its best. He continues to successfully serve in virtually all facets of fitness as sough-after personal trainer, Director of Training for PūrLife Fitness Centers in Florida, Master Instructor for several of the industry’s most reputable brands, innovator, writer and educator. Giovanni is certainly raising the bar for the industry; here’s a glimpse into how he’s doing it...

Business Name: Roselli Fitness LLC

Year started business: 2007

Website: www.GiovanniRoselli.com

Facebook: https://www.facebook.com/OfficialGiovanniRoselli/

LinkedIn: https://www.linkedin.com/in/giovanniroselli/

Twitter: https://twitter.com/GiovanniRoselli

Awards & Recognition:

  • Former WWE Professional Wrestler
  • Equinox Educational Excellence by a Trainer Award
  • Creator of Equinox National Signature Program ‘Fully Loaded’
  • Nike NTC Content Creator & Consultant
  • Featured on NBC’s Today Show and National Geographic’s Brain Games
  • PTontheNet Global Ambassador
  • ViPR Global Ambassador
  • Equinox EFTI Master Instructor
  • Featured Columnist for several publications including WAG Magazine and PTontheNet

What inspired you to start your business?

Noticing how time impacts the human body has always intrigued me. Some age so gracefully, while others end up demoralized and debilitated. Realizing the positive effect I can have on people’s quality of life was the light bulb that went off early on in my career and I’ve never looked back since.

What is one hard lesson you’ve learned in business you believe has been most valuable?

Mistakes will happen; everyone makes them. The best individuals in any field have admitted to making countess mistakes and often credits those times in which they grew the most. The key is to use them as learning opportunities.

If I asked one of your clients why they choose you over other trainers, what would they likely say?

I believe my clients can feel that my attempt to provide them the best possible session is genuine. Always striving to provide an extremely high level of customer service, I always come prepared with a plan with the toolbox to modify if necessary, I’ll never short change an hour session, never roll in late, never no show, and always dress like a professional should dress. Lastly, and quite possibly most importantly, I tend to have a very serious and focused demeanor during my sessions – I value their time as well as mine, and I don’t want to waste either.

Name one or two ways you are trying to raise the bar in the industry.

In today’s technological revolution, particularly in the fitness industry, it is easy to promote oneself without adequate experience and educational background. Realizing the impact mentors have had on me throughout the years, I simply try to provide an example by being a positive, professional role model who understands the importance of learning and growing. Having invested tremendous amounts of time into continuing education, cultivating relationships, finding mentors, and being a mentor, I look to raise the quality of what a trainer is in today’s world and pay it forward.