Childhood obesity is a growing problem today, and the demand for fitness programs aimed at the general teen and kid population is also increasing. But training kids is not the same as training adults,... View More

Each morning at 5:30, I meet 60 women in a parking lot who are anticipating an hour of high-intensity, fat-incinerating, body-shaping, heart-enhancing, energy-boosting, muscle-strengthening and life-changing... View More

Fitness boot camps continue to be one of the fastest growing fitness trends... and they are likely here to stick around. Here's our reality as boot camp owners: we are probably no longer the only gig in... View More

When it comes to boot camps and group training, you'll find most trainers have an either/or attitude. You'll find them taking a stance behind one or the other business model and defending their position... View More

Editor's Note: "The Boomers" is a miniseries on how you can make the baby boomer market successful within your fitness business. Part four, "The Effects of Aging" explores the ways the body changes over... View More

Editor's Note: "The Boomers" is a miniseries on how you can make the baby boomer market successful within your fitness business. Part four, "The Effects of Aging" explores the ways the body changes over... View More

If you're an independent personal trainer that's been doing welltraining clients one-on-one, there's still an urge that I'm sure hasbeen calling to you... It's the desire to expand the size of your training... View More

Obesity continues to rise in the United States, and fortunately, more and more fitness professionals are playing a vital role in helping fight the obesity epidemic. Data collected in the National Health... View More

Editor's Note: "The Boomers" is asix-part series on how you can make the baby boomer market successful withinyour fitness business. Part three, "Boost Their Strength" takes a look at the different strength-training... View More

Editor's Note: "The Boomers" is asix-part series on how you can make the baby boomer market successful withinyour fitness business. Part two, "10 Reasons You Should Know this Niche," uses both experience... View More

Editor's Note: "The Boomers" is a six-part series on how you can make the baby boomer market successful within your fitness business. Part one, "Your Bread and Butter?" takes a data-supported look at the... View More

One of the more recent evolutions in the industry has been the creation of a new niche servicing a demographic that is not only a must for club owners to take note of, but it also represents a potential... View More

A Q&A with four franchise creators on where the boot camp trend is heading Back in 1998, I wrote an article for a local magazine about some military-style fitness boot camps that were popping up across... View More

Fitness boot camps are a dime a dozen in mostareas. Gyms have boot camps, run-of-the-milltrainers offer boot camps, and there are the trainers in adifferent league because they runhigh-quality, results-driven... View More

Training athletes isn't just for strength coaches and physical educators anymore. With phrases like "specialization of training" and "sport-specific workouts" penetrating the market, personal trainers... View More

So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More

Deciding whether to franchise or go solo with regards to boot camps isn't quite as easy as choosing an ice cream flavor. Lucky for you, a feature to help you make this decison is now available exclusively... View More

Editor's Note: This article is part of a series of articles focusing on several niche markets of the fitness industry. Search "Special Populations"... View More

Making it in rehab and post-rehab personal training Working with rehab and post-rehab clients is a very challenging and rewarding experience. My physical therapy patients began telling me 10 years ago... View More

As a club owner, manager or other staff member, have you ever wondered what seniors look for in a health club? Obviously, with the growing older adult population, this should be a concern for your facility.... View More