In today's world, there is an increasing awareness of how sedentary lifestyles and poor nutritional habits affect our children's overall health and wellness. As fitness professionals, we are aware that... View More
Profit isn't that what we all want to achieve? An essential factor in gaining substantial ROI in your business and, in turn, profit, lies in the retention of your existing clients. In fact, it costs four... View More
Memberships, in all sizes and types of facilities, continue to rise each year and today represent more than 50 million across the US. Personalized exercise prescription has long been the number one ancillary... View More
We all have them: Clients who frequently miss or cancel appointments; clients who sabotage their goals with unhealthy eating habits; clients who make plans to work out more and eat better but don't stick... View More
As a fitness professional, you teach your clients to live a healthy life, one day at a time, one choice at a time. However, it is important to remind them that their efforts are about making progress,... View More
Growth can only come from reaching greater numbers of people with your valuable message, funneling prospects into clients, utilizing a forum that optimizes the value of your time and continually building... View More
Although running a business can be both stressful and challenging, it is also extremely exciting and highly rewarding. It is invigorating to build something from the ground up and watch it grow and prosper.... View More
Growth can only come from reaching greater numbers of people with your valuable message, funneling prospects into clients, utilizing a forum that optimizes the value of your time and continually building... View More
Memberships, in all sizes and types of facilities, continue to rise each year and today represent more than 50 million across the US. Personalized exercise prescription has long been the number one ancillary... View More
As a fitness professional, you teach your clients to live a healthy life, one day at a time, one choice at a time. However, it is important to remind them that their efforts are about making progress,... View More
Fitness Together, the world's largest personal training organization, opened 10 studios in January 2007. As a result, the Company now has 311 studios open and operating in five countries. The company also... View More
IDEA Health & Fitness Association, the leading membership organization of health and fitness professionals worldwide with more than 20,000 members in over 80 countries, announces that its founders, Peter... View More
The Cooper Institute was recently notified that following an intensive application process, its Personal Trainer Certification (CI-PTr) program has been granted accreditation by the National Commission... View More
The American Council on Exercise (ACE), America's Authority on Fitness, recently released results of its exclusive study that examined on-the-job physical activity of 10 common occupations. Based on Shape... View More
What is periodization? Surely you have to know that before you can appreciate what the essence of periodization is! Periodization is described by Tudor Bompa as a "process of structuring training into... View More
The first installment of our Coaching series discusses the importance of coaching and how it is essential in improving your professional life as well as that of your clients. While most people long... View More
Author's Note: This four-part series will share the commonalities, traits and strategies among successful fitness professionals that carry over to prosperous leaders in any field. The commonalities won't... View More
Americans are enjoying physical activity in record numbers, and it's no surprise that physical injuries are on the rise as well. Lower extremity injuries, including those to the hip, knee, foot and ankle,... View More
The landscape of the fitness industry and the personal training field has evolved dramatically over the last decade. As American consumers begin to be more and more concerned with their own health and... View More
His plan was to be a psychologist. But plans can change. Twenty-four years later, Rick Sikorski is now the founder and President of the largest personal training organization in the world — Fitness... View More
