Paul Zane Pilzer, world-renowned economist, projected in his book, The Next Trillion, tremendous opportunities in the emerging "wellness" industry... View More

Most people are motivated to begin an exercise regimen in an attempt to change their aesthetics not necessarily to improve their physical performance. However, it is imperative for a professional trainer... View More

Over the last 30 years, the technology of the game of golf has improved drastically. We have titanium club heads and graphite shafts, golf balls that are designed to go longer distances, computerized caddies... View More

Over the past 20 years, the fitness and nutrition industries have exploded. Unfortunately, over this span of time, many Americans have exploded too, with obesity now at epidemic levels and increasing daily.... View More

Transitioning your business or practice to provide wellness services can be a bit overwhelming; especially since most physicians, therapists, chiropractors and fitness specialists have little information... View More

As the cost of building leases, supplies and equipment are continuing to skyrocket, medical practitioners and professionals are eager to find new revenue opportunities that can begin to soak up these financial... View More

Let people talk long enough and they're sure to tell you of a time they were misunderstood or wronged, and the words, "I got screwed" are almost sure to emerge. At times, we listen to the stories and we... View More

Are you a personal trainer, a chiropractor or a medical center looking to expand to a top-flight personal training and fitness center? Do you want a system and center that offers everything, sets you apart... View More

The idea of health in modern society is undergoing a transformation that is beginning to have a profound effect not only on our patients' lives, but also on how we do business. The public is no longer... View More

Remember when you learned your ABCs? You recited the alphabet over and over you may have even sung the alphabet song while your teacher pointed to each letter on a chart. After mastering the 27 letters,... View More

Giving advice, in our industry, is just one method we use to motivate our clients, who seek us out to activate change, not only in their bodies, but in their lives as well. Yet more often than not, our... View More

Post-rehab or aftercare programs are becoming a standard component of the rehabilitation process for patients with neurological, cardiovascular and musculoskeletal disorders. The changes in medical reimbursement... View More

You can't always do things alone! Sometimes it takes a team of experts to affect positive, dynamic change! As personal fitness medical professionals, we want the best for our clients, and reduce their... View More

Franchising provides a great opportunity for entrepreneurs to open their own business by purchasing the right to use a proven system, developed by someone else, in order to avoid the difficult learning... View More

"The scientific literature is rife with evidence that intermittent hypoxia stimulates the bodys high-altitude adaptation response, leading to improved endurance. We agree with WADA that long periods... View More

In last month's article I suggested in order for global change within our industry we needed to raise ourselves to the next level, recognize where our industry is falling short and self-evaluate. In this... View More

As a past accounting professor would always say, "Figures don't lie, but liars do figure." This couldn't be truer when it comes to predicting personal training revenues. For years, I have always been surprised... View More

New and innovative ideas are happening around us all the time especially in the health and fitness industry. However, having an idea and actually going through with it are two very different things. For... View More

When you have a facility dedicated to developing high performance athletes, adding wellness to the formula is a natural. The owners of Rapid Performance (RP) in Woodstock, Georgia, Mike Berenger, Bobby... View More

Wellness Centers come in all shapes and sizes and offer services to all sorts of people. The Wellness Center at City Hospital in Martinsburg, West Virginia is a hospital-based facility which offers members... View More