Our industry grows faster than it seems to mature, and new gurus seem to emerge daily. Therefore, readily available advice flies around related to many topics, including how to connect with the medical... View More
Now that you have designed your wellness center, selected the equipment and attracted your client base, the key in keeping the doors open lies in your existing... View More
Lex Wexner was once named by Fortune magazine as one of the "new champs of retailing." He founded retail giants such as Limited Express, Victoria's Secret and Bath & Body Works. By 1990, he had 3,800 stores... View More
Why do you work with clients? Most wellness professionals respond the same way: "I want to help people change their lives." When your clients are adopting the healthy behaviors you teach them, approaching... View More
Much attention is focused on baby boomers and their fitness and wellness needs, as they are the first generation of Americans who have grown up exercising. In fact, boomers are joining health clubs at... View More
Although the wellness and fitness industry is booming, and there seems to be no end in sight for the consumer's insatiable appetite for a healthy... View More
We, as a fitness industry, have all read about corporate wellness. We have learned the statistics. And now, we recognize not only the value of a fitness program in terms of employee productivity and camaraderie,... View More
Participants in youth sports and recreational activities number in the millions across the country. Every field, court and gym in every city throughout America is filled with kids playing a variety of... View More
With a steady growth in membership and, therefore, increased competition, potential wellness center owners must attempt to set themselves apart.... View More
Editor's Note: As you begin to staff your wellness center, an essential part of building your integrated health team will be the fitness trainer. Understanding employment issues regarding personal trainers,... View More
The increasing popularity of an integrated wellness center, which has a multiple focus on the physical, mental and medical health, has placed ancillary services, such as Pilatesand yoga, to the forefront... View More
So, what's the answer? If you ask 10 fitness professionals, you'll probably get 10 different answers. And guess what, they are all right. There is no magic number when deciding the size of a personal training... View More
Paul Zane Pilzer, world-renowned economist, projected in his book, The Next Trillion, tremendous opportunities in the emerging "wellness" industry... View More
Most people are motivated to begin an exercise regimen in an attempt to change their aesthetics not necessarily to improve their physical performance. However, it is imperative for a professional trainer... View More
Over the last 30 years, the technology of the game of golf has improved drastically. We have titanium club heads and graphite shafts, golf balls that are designed to go longer distances, computerized caddies... View More
Over the past 20 years, the fitness and nutrition industries have exploded. Unfortunately, over this span of time, many Americans have exploded too, with obesity now at epidemic levels and increasing daily.... View More
Transitioning your business or practice to provide wellness services can be a bit overwhelming; especially since most physicians, therapists, chiropractors and fitness specialists have little information... View More
